Product

Most of you will be familiar with my product architecture model - I will post the diagram up in a post in this event anyway - so during the #7dayproduct challenge we will be stepping through each of the 7 steps within the product architecture model. If you can master the 7 steps of the product architecture model your business will run like absolute clockwork, trust me!

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Individual challenges

Day 1: Marketing Assets

I worked out a Checklist that I am trying to put to use for my business, to get me to create or identify Marketing Assets that help communicate my message

Day 2: Assessment Form

Identify good leads from bad clients using an assessment process to weed out tire kickers and time wasters at the earliest stage of the sales funnel.

Day 3: Sales Consultation

As my friend Paul McKenna says: "People buy solutions, they don't buy products". It's your job to identify the problem and recommend the best solution.

Day 4: Breakthrough Session

Do you try and sell your clients straight into your core product or do you give them the opportunity to try before they buy? A breakthrough offer will help

Day 5: Product Packages

The 7 Day Pricing Challenge is all about making sure that you can create a valuable product suite. In this post, we map out the products that clients want.

Day 6: Follow On Product

The follow on product lays the foundations for your ENTIRE business. It will create recurring revenue. You can sell this by using an email drip campaign.

Day 7: Case Studies, Reviews and Testimonials

Case Studies, Reviews and Testimonials - they are all essential parts of a companies content marketing strategy around building social proof.

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