The marketing world is so focused on digital these days. Social media marketing and pay per click ads are such popular ways of advertising a business because they’re cost effective and they have a large reach. But a lot of businesses put too much focus on the online world and forget about advertising their business offline. They think that it’s all about digital and those old forms of marketing simply aren’t relevant anymore, but that isn’t true. It is still important to have a website that pops and a strong social media presence but it’s not the be all and end all. Even though most people are online on a regular basis, not everybody is and there are still a lot of potential customers that you won’t find on social media. It’s also important that you have a multifaceted marketing approach when you’re trying to build a strong brand so those offline methods are just as important as online advertising. If you haven’t put much thought into it, you need to start using these methods to advertise your business offline.
Business cards are one of the simplest and most effective forms of marketing that there is. It’s important that you carry them around with you so if you meet people that might have an interest in your business, you can quickly give them your details. This is especially important at trade shows and business events. But you can also leave your business cards lying around in all sorts of places where people might pick them up. They’re cheap to get printed and it’s a very low effort marketing strategy that will actually get you some good results.
You’re probably already using banner ads on websites to promote your business so why not take the same approach in the offline world. Putting banners on your office is a simple way to advertise to people that are walking or driving past and you can also use them in city centres in areas that get a lot of foot traffic. However, getting your banner design right is key and it’s a lot harder than people realize. If you want it to be effective, you need to know what the banner display stand advertising quick wins are and how to implement them. As long as you put some time and effort into the design and choose the location carefully, you will see a good return on your investment.
People often think that branded merchandise is a waste of money but it’s a brilliant way to improve brand recognition. If you create some great branded merchandise with your company logo on it and hand it out for free, you’re putting your logo out everywhere and people are seeing it all of the time. If you use useful items like pens, bottle openers, people are seeing your logo on a daily basis and that’s great for brand recognition. You’ve also offered them something of value for free which gives a positive impression of your company.
It’s important that you have a good online marketing strategy in place but make sure that you don’t neglect these great forms of offline marketing.
[Image by Benedikt Geyer from Pixabay]
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