If your website is struggling to break into the top pages of the search engines, then it might take a few small adjustments to get you to where you want to be.
Here are five steps that will help boost your website's rankings.
If you want Google to put your website at the top of the rankings, then you've got to give it a good reason to. The first step is producing high-quality content that matters to your audience.
Look at the content you are competing with and find areas where you can improve on it. If you write the best content out there, then you give yourself a shot of earning the top spots in the rankings.
Go the extra mile with your content, be thorough, and really answer the questions your audience might have.
The links that point back to your pages from other websites are a big sign for Google and the other search engines.
If other high-quality websites in similar niches to yours are linking back to your site, this is a good sign that your content is authoritative and trustworthy.
When Google sends its users to your site, it wants to know that the information on it is accurate, and one of the main ways it assesses this is through the links that point back to your site.
Reach out to other websites in your niche and try to build relationships with them. If you can secure some strong links back to your site, it makes a massive difference to your rankings.
It's not all about bots and algorithms, your website must remember the most influential people in the equation too – the humans reading it. How people interact with your website factors into how your pages rank, so you need to look after them.
User experience (UX) errors are an easy way to ruin your visitor's enjoyment of your website, causing them to leave before they even start reading. You work hard to bring these people to your site, so you don't want to lose them over something as simple as UX.
Avoid the most common UX errors and keep your visitors on your site for longer.
Your website doesn't have to be all text, and there are great ways off breaking your website up and providing more value to your readers through multimedia.
Video is one of the best performing marketing mediums, so why not find a freelance videographer to help you create highly engaging content?
The right video can help boost your engagement, sending strong signals to the search engines that your content is high-quality, and that they should be sending more people to it.
Google understands this, and it knows people won't wait for slow websites, and they won't engage with websites that don't function well on mobile, so guess what, you're going to find it much harder to rank if you don't get these things right.