The benefits of social media for a business irrespective of its size is undeniable. Though it is even more beneficial for a small business as marketing on social media is almost free if you don’t go for paid ads.
A lot of your potential customers are using these social media platforms, and if you want to convert them into leads, you need to use it too. Here look at these statistics:
- 42% of the total world’s population, which is nearly 3.2 billion people, are using social media platforms as of now.
- 61% of the said population uses a social media platform within 10 minutes of waking up.
- 71% of Mid-size brands are using social media for marketing and 52% of them are posting daily.
- As of 2019, Facebook has over 2.4 billion monthly active users.
- Instagram has 1 billion and Twitter over 3.35 million.
- Twitter has a response rate of 1 hour for replying to customer complaints which 78% of its users do.
There are more such numbers, but the gist is that a lot of people use social media platforms. If your business is not on one or is not using it correctly, you are letting go of a great opportunity.
So, create an account, and if you have one on two or three leading platforms, but it is not working out for you, don’t worry. The issue is not the platform, but your approach towards it. It is not growing as well as you expect, because maybe you are targeting the wrong people or using the wrong method.
It can get better, try these tips that we are mentioning below for improving your social media presence.
3.2 million people use their smartphones, tablets, and iPads to access social media daily. That is why as a brand you need to make sure that whatever content you post, like an image or a video is accessible on mobiles.
Use vector images as they are scalable. Don’t use low-quality images because it can pixelate. Make sure that you use a size which is viewable in great quality on both laptop and mobile phones.
The same goes for video, but keep the size small so that it doesn’t take much time to load.
As a business looking to expand its customer base, you must be having two or three social media accounts. Now, all these accounts require attention and consistency. You cannot post once and stop for the day.
You need to post at least 3 or 4 times a day or five times a week or so on. For that, you need to use the correct tools like the tool buffer that can schedule posts for you. This way, you can create a schedule for the whole week or two days, and work on more posts later.
Also, using tools, you can worry about other things in an account, and not worry about posting at the right time.
It is an old tip, but I cannot stress enough about this. You cannot make use of every social media platform for your brand. Sure, you can make accounts on every platform, but would you be able to connect with your audience on each platform?
No, right? So, look at the usefulness of each platform and make sure you use the one which not only helps you connect with the target audience but convert leads too.
For instance, Twitter is a platform that has an immediate response to every situation. So, if your audience comprises a maximum of people under 50, who want quick responses use that.
For B2B dealings, LinkedIn is best. If you are a creative person, then try Instagram as your main platform.
Social media is an upcoming customer service channel. A customer doesn’t want to wait in a queue for days or wait for an official mail to demand an answer or solution to their problems. They want quick responses, and with the help of social media, you can do this. As of now, 57% of businesses are using social media to better their customer services.
For example, Airtel on Twitter has a complaint Id, where people can make complaints regarding their number or broadband. Once you do that, a person immediately calls you from there.
That’s the power of social media. So, don’t just focus on selling your product, but also on customer service.
It is an oldy, but a goody. You need to use amazing visuals for your social media platform. It is a great way to stand out from the crowd. Also, don’t just focus on images, there are new types of visual content that are appealing like videos, stories, memes, GIFs, and so on.
These tips can help you get better results. If you are still unsure, hire a social media marketer, and they will analyze your page, and come up with better tactics to grow your social media handle.