With the increased use of content marketing, every business must produce a continuous amount of high-quality and engaging content. Although it's a simple premise to say that you can produce solid, compelling content on a regular basis, the challenge is how to consistently create great content that stands out in the sea of information available on social media, tablets, smartphones, computers, and other new and old devices. If you’re looking to create compelling content for your customers as well as driving new ones to your website, then check out these tried and tested methods.
By incorporating these strategies, businesses can produce compelling content that stands out, engages readers, and drives desired actions.
Knowing the difference between writing for teenagers and writing for people interested in gardening is important. Your target audience will respond better to content that’s tailored for them. This could mean including references to influencers in their demographic, or even the kind of language you use in your writing. Once you understand your target audience, you can write a compelling piece of content that’s more likely to be shared. For example, there are different factors influencing electric car consumer behaviour; you need to know and understand them all if you want to convert as many people as possible.
Google search engine optimisation is extremely important for any piece of content. You want people to organically find your content as well as clicking through links on social media. This means understanding what your target audience is going to be looking for. For example, someone looking for tips on building a wardrobe from scratch will search for things like “DIY wardrobe building” and other similar keywords and phrases. Take some time to ensure your content has these keywords and phrases included naturally in your content so that it’s found organically on the web. Doing this will help you rank higher in search engine results and therefore drive organic traffic to your content.
Think about why you search for written content online. It’s to solve a problem, right? When writing a piece of content, be sure to solve a problem that your target audience may face. For example, if you sell lawnmowers, write content that will help them get the best use of their lawnmower, whether it’s tips and tricks to mow difficult grass or even how to maintain a lawnmower so it lasts longer. Whatever it is you’re writing about, be sure to solve a problem.
A call to action is essential in any piece of content for businesses. Think of it as a quid pro quo situation - you’ve just solved a problem of theirs within your content, perhaps you’re even offering a freebie within your content and now, you’d like them to sign up to your emailing list. Without an encouraging CTA, your great content may never convert into actual results, and many businesses make the mistake of not including one in their written content.
Finally, it’s important to show personality within your writing. Simply stating facts isn’t going to keep people reading! Don’t be afraid to show your personality as this will help create a dedicated readership that not only come back for the great content time and time again but also come back for the tone of voice and personality that they enjoy.
Cover Image | Andrew Neel | Pexels
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