Robin takes on [NUMBER] new coaching clients [PER PERIOD].

Before you check your email,
watch this.

Robin takes on [NUMBER] new clients [PER PERIOD]. If you want to be one of them, this is where it starts. Not your inbox.

Watch this first

You don't have a pricing problem.
You have a confidence problem.

[1 line caption once the video is confirmed]

What happens on the call

It's a free call with Robin, and it's about 1 thing: raising your prices. He looks at your goals, your pricing and your capacity, and tells you what's working and what isn't. He finds the 1 thing that's actually stopping you charging more. And you leave with a 3 step plan to land a higher paying client in the next 30 days.

There's a free copy of Take Your Shot in it too, paperback, digital or audio, and a 15 minute follow-up call once you've had a go. It takes [DURATION].

Apply for my free pricing call

Free. No hard sell. Free book included.

  • 300+coaching clients
  • 5,000+businesses worked with
  • 5books, latest Fearless Pricing
  • Elite Business 100Top SME businesses, 2025
  • IPSE awardSelf Employed Supplier, 2022
  • ★★★★★5 star Amazon reviews

Fearless Pricing is endorsed by Chris Do, Mike Michalowicz, Ali Abdaal and Perry Marshall.

What people are saying

6 clients on video, then 6 more in writing. Real posts from Robin's client groups, figures and all.

Dianne Sullivan, client success video
Dianne Sullivan
Stefaan De Vreese, client success video
Stefaan De Vreese
Melitta Campbell, client success video
Melitta Campbell
Paul Holbrook, client success video
Paul Holbrook
Helen Motteram, client success video
Helen Motteram
Simon Walker, client success video
Simon Walker

In writing

WhatsApp message from Justin Woods: closed a £12k package and sold a £91k 6 month package to Delta Airlines
Justin Woods £91k, 6 month package, 2024
Message from Kellie Wynn: lowest package was £120 and is now £350, earning more from fewer clients
Kellie Wynn £120 to £350, more from fewer clients
Facebook post from Michelle Ramsay: sold first Espresso Machine package, £27k and 5 months work
Michelle Ramsay £27k contract, 5 months
Facebook post from Lauren Simmonds: invoiced £7,810 this month, the highest month of earnings ever, with 10 days left
Lauren Simmonds £7,810, best month ever
Facebook graphic from Gemma Hodson: out of 7 discovery calls for my new course all 7 have signed up
Gemma Hodson 7 of 7 discovery calls signed
Facebook post from Dom Abbott: extension of ongoing work with an existing client worth over £22k
Dom Abbott £22k extension

The results on this page belong to the people who got them. Yours will depend on your business, your market and the work you put in, and nothing here is a promise of what they will be.

What you'll get on the call

Photo Robin mid-session, working through someone's numbers Landscape, 1600px+ long edge, subject off-centre, real not stock

#1

The honest review

Your goals, your pricing, your capacity, your offer and your mindset, looked at properly. What's working, what isn't, and what's actually possible in the next 30 days. Most people have never had someone do this with them. It's usually the bit they remember.

Photo A whiteboard or worksheet with one thing circled Landscape, 1600px+ long edge, real not stock

#2

Your #1 bottleneck, named

There's always 1 thing stopping you charging more, and it's rarely the thing you think. Robin has done this with 300+ coaching clients. He'll find yours, say it out loud, and tell you what to do about it. That's not a pricing problem. It's a confidence problem, and it's fixable.

Photo A client leaving a session with the plan in hand Landscape, 1600px+ long edge, real not stock

#3

A 3 step plan

Not a strategy document. 3 steps, in order, to land a higher paying client in the next 30 days. Written down before you leave, and yours whether or not you ever speak to Robin again.

Plus

A free copy of Take Your Shot, paperback, digital or audio, your choice. And a 15 minute follow-up call once you've put the plan to work.

Apply for my free pricing call

Free. No hard sell. Free book included.

The numbers, from people who did it

Before, after, and how long it took.

Photo Richard and Amy Stevens Square or portrait, 1200px+. Needs written permission for paid advertising use, not just website use.

£400 to £800

per website, and hosting from £8 to £79 to £179 a month

Richard and Amy Stevens, Anorak Cat

Web design studio. Doubled their clients and trebled monthly turnover in 7 months, after dropping logo design to focus on what they did best.

“It's hard to explain the Robin effect; he's literally transformed our way of thinking, and subsequently our business.”
Amy Stevens
Facebook post from Paul Wilson: raised 3 month coaching programme fee from £5,000 to £7,500, a 50% increase, and a client chose to work with him for 3 months at the new rate
Paul Wilson posted in the Fearless Crew, 2022

£5k to £7.5k

a 50% rise on his 3 month coaching fee, and a new client signed at the new rate the same week

Paul Wilson, coach

Raised his 3 month coaching programme from £5,000 to £7,500 after one of Robin's sessions. Then took a discovery call, served the prospect properly instead of chasing the sale, and they signed for 3 months at the new rate.

“I also raised my 3 month coaching program fee from £5,000 to £7,500, a 50% increase. Just got off a call with a potential client who I SERVED during a discovery call earlier this week. We had another chat which has led them to choosing to work with me for at least 3 months, at my new rate!”
Paul Wilson
Facebook post from Helen Motteram: with Robin's help I have re-evaluated my diary, services and prices, earning more than double on my consultations for less time
Helen Motteram posted in Online Business Startup, 2017

More than double

per consultation, for less time, after 30+ new enquiries in a single month

Helen Motteram

30 new requests in a month and no way to keep up with them. One session with Robin, a re-planned diary, re-priced services, and fewer sessions that each earn more than twice what they did before.

“With Robin's help I've been able to re evaluate my diary and services and prices, earning more than DOUBLE on my consultations than I was before for less time.”
Helen Motteram

Apply for your free Raise Your Prices call

3 short steps, about 3 minutes. The questions mean the call starts at the interesting part.

What happens next: [who gets in touch, how quickly, and how the call time gets booked]

Where the next places are

Robin takes on [NUMBER] clients [PER PERIOD]. Here is what's open right now.

  • [PERIOD][STATUS]
  • [PERIOD][STATUS]
  • [PERIOD][STATUS]
  • [PERIOD][STATUS]

The highlighted tile is the next open one. No countdown, no fake seats. If a period says full, it is.

See if you're a fit

Not sure it's for you? The form takes a minute, and Robin will tell you straight.

The things people say before they book

If you were thinking it,
someone else has already said it.

5 objections, answered straight.

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“My work isn't worth more than I'm charging.”

Your clients aren't buying your hours. They're buying what happens after. The Pricing Auction finds the number your gut already knows, and the only person arguing with it is you. That's not a pricing problem. It's a confidence problem, and it's fixable.

WhatsApp message from Robert Woolfson: would have charged hourly and come away with about £5k, but charged £15k for the project and it has been signed off
Robert Woolfson, 2024. Would have charged hourly for about £5k. Charged £15k. Signed off.
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“Charging more is greedy.”

Undercharging isn't generous. Your price is a decision you make on behalf of every client you'll ever have, and a cheap one keeps you too stretched to do your best work for any of them. There can only be one who is most expensive in the market. Why can't it be you?

Facebook post from Tabitha Manton: went for a 30% price increase, told 46 customers in a week, 1 cancelled
Tabitha Manton, 2023. 30% rise, 46 conversations, 1 cancellation.
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“I don't actually know what coaching does.”

Scroll back up and watch the video. That's it. Robin asks a question, catches one word, and the person answers it against themselves. Nobody gets told anything. Nobody gets a slide deck. That's what it does.

WhatsApp message from Danielle Gardner: course went from £150 to £220 to £350 to £480 in just over a year and is still booked out
Danielle Gardner, 2022. £150 to £480 in just over a year, still booked out.
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“It's too risky to change anything.”

Only 2 things can actually go wrong when you raise a price: you lose a bit of money, or you lose a bit of face. Both recover. A decade of charging half what you're worth doesn't. Robin puts it this way: “It's not costing you £150 a gig. It's costing you £250k over 10 years.”

Email from Adam to Robin: after our call and reading your book I have just sold a package worth £799, I would normally have sold it at £140
Adam, 2020. £140 to £799 after 1 call and the book.
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“Working this hard is just the price of success.”

It isn't. It's the price of undercharging. In October 2018 Robin had 20+ one-to-one clients, was late to all of them, and was driving to Cheltenham in sheeting rain when he realised it. He fired clients down to 12. The 12 agreed to pay more. Double the income with half the clients isn't a slogan. It's what he did.

Facebook comment from Dr Javed Iqbal: since I joined your course I have 10x my prices, I need only 8 to 10 clients max to generate 6 figure revenue
Dr Javed Iqbal, 2022. 10x prices. 8 to 10 clients max.

The straight answers

Robin looks at your goals, your pricing and your capacity, and tells you what's working and what isn't. Then your offer, your pricing and your mindset, to work out what's possible in the next 30 days. He finds the 1 bottleneck that's stopping you charging more, and you build a 3 step plan together to land a higher paying client inside a month. It takes [DURATION]. No slides, no script.

Your #1 bottleneck, named. A 3 step plan, written down. A free copy of Take Your Shot, in whichever format you'll actually read. And a 15 minute follow-up call once you've put the plan to work. All of it is yours whether or not you ever work with Robin again. That's the point of the call, not a side effect of it.

Because Robin takes on [NUMBER] new clients [PER PERIOD], and a free call with no questions attached fills up with people who want free stuff rather than a different business. 3 steps, about 3 minutes. It asks what you sell, roughly what you turn over, what's in the way, and how serious you are. Answer it straight and the call starts where it should: at your business, not at the basics.

Robin works with coaches, consultants and freelancers, mostly businesses where the founder is the product and the price is a version of an hourly rate. If that's you, it's for you. Across 20+ years he's worked with 5,000+ businesses, so the industry is rarely the problem.

Where it isn't right: [Robin's floor, and what he'd say to someone under it, in his words]. Better to know that now than 20 minutes into a call.

The Fearless Business Accelerator is [PRICE, and how it's paid]. Robin would rather you knew that before the call than found out on it.

And if that number just made you flinch, good. That's exactly the thing the call is about.

If it's a fit, Robin will tell you what working together looks like and what it costs, plainly, in about 2 minutes. If it isn't, he'll tell you that too, and point you at what would actually help. Robin puts no on the table early, on purpose. Either way, you keep the plan and the book.

Raise your prices. Back yourself. Be fearless.

Apply for my free pricing call

Free. No hard sell. Free book included.