Why on earth would you want to lose clients? It's quite simple really; life is too short. Some clients are a pain in the arse. Sometimes we simply don't have enough time in the day to service all of the clients we now have. Times change. Businesses change direction. Maybe our product changes and we need to head in a different direction. But, at some point you will have to have some difficult conversations. Here is the why and over the next 7 days you'll get to know the how.