ROBIN WAITE –
BUSINESS COACH AND MENTOR

Mastering Psychology and Mindset

Business coaching isn’t just about strategies and spreadsheets, it’s about tuning into how you think.

We’ll get right under the skin of those mental habits and patterns that quietly shape your business decisions every day. By working together, we’ll spot self-imposed limits and old beliefs that have been quietly keeping your business from reaching its full potential (yes, even the ones you didn’t know you had).

Through a mix of honest conversations, tailored feedback, and practical exercises, I’ll help you:

• Identify hidden mental roadblocks that slow your progress.
• Replace unhelpful thinking with simple, actionable beliefs that fuel growth.

• Develop the resilience and confidence needed to navigate challenges, without losing sleep or sanity.

The aim? To fine-tune your mindset, so running your business feels less like pushing a boulder uphill, and more like rolling with momentum, clarity, and purpose.

Breaking Through Limiting Beliefs

One of the first things we’ll tackle together is uncovering the hidden roadblocks that might be holding your business back. This isn’t about waving a magic wand or talking in circles, it’s about having honest conversations to pinpoint the blind spots, doubts, or assumptions you might not even realise are affecting your success.

Through our one-to-one sessions, I’ll help you challenge the unhelpful stories you’re telling yourself. We’ll look at what’s really driving your decisions (or in some cases, indecisions), and work out practical steps to turn obstacles into opportunities. This process can be a real game-changer, many clients find that as soon as we address these limiting beliefs, ideas start flowing and progress happens much faster.

My role is to give you that outside perspective, ask the difficult questions, and support you as you swap self-imposed ceilings for open skies.

Accountability: The Key Ingredient for Lasting Progress

One of the cornerstones of my approach is creating real accountability. Regular coaching sessions mean you don’t just set ambitious goals, you have someone to support you, challenge you, and keep you on track as you work towards them.

Think of it a bit like having a personal trainer for your business. We’ll celebrate the wins, analyse the setbacks, and adapt your strategy so progress isn't just something you aim for, but something you see week by week. Over time, this consistency builds unstoppable momentum, helping you achieve results that actually move the needle for your business.

But What If You’re Too Busy for Coaching?

You might be thinking, “This all sounds great, Robin, but where on earth am I supposed to find the time?” Trust me, you’re not alone, most ambitious business owners I’ve worked with have asked the very same thing, often with a half-smile and a very real sense of overwhelm.

Here’s the thing: investing a small slice of your already busy week into focused business coaching is one of the rare occasions where you genuinely get more time back in the long run. Our sessions aren’t about lofty theories or endless to-do lists; they’re about discovering practical tweaks and smarter strategies that actually free up hours.

Whether it’s through streamlining your processes with Trello or automating those admin headaches with tools like Zapier, the right support doesn’t drain your time, it multiplies it. And I’ll be right there with you to make sure it happens. Sometimes, it just takes a fresh perspective from someone outside your day-to-day hustle to spot shortcuts and shave off hours.

So, if you’re stretched thin and worried you can’t spare a moment, that’s precisely the sign you’ll benefit most from a session or two.

Building a Growth Culture Through Coaching

One of the most powerful transformations I see in my clients’ businesses is the shift toward a genuine growth culture. Through tailored coaching, you'll develop an environment where curiosity, continuous learning, and ambition become second nature, not just for your leadership team but throughout your entire organization.

Working together, we'll focus on strategies to encourage every member of your team to step into their best selves. This means identifying hidden leadership potential, creating opportunities for professional development, and ensuring your brightest stars have room to shine (and grow).

Whether it’s supporting managers to lead with confidence, or helping rising talent thrive, my coaching approach gives you the practical tools to attract top performers, and keep them engaged for the long haul. The result? A business that doesn’t just keep pace with change, but sets the standard for growth and innovation.

Can Business Coaching Help You Achieve a Healthy Work-Life Balance?

Absolutely, and it's one of the most rewarding outcomes I see with clients. Running a business often means wearing a dozen hats at once, and before you know it, evenings and weekends have quietly disappeared. Sound familiar?

Through my coaching, we work together to set clear boundaries, streamline your processes, and prioritize tasks so you’re not bogged down in the day-to-day chaos. I’ll help you develop smarter working habits, ones that allow you to avoid burnout and actually enjoy the reasons you started your business in the first place.

Here’s how I help you find that balance:

• Time Management: We’ll create systems that free up your schedule, so you can reclaim time with your family, friends, or hobbies.
• Delegation & Automation: I'll show you how to delegate effectively and automate repetitive tasks, so you’re not glued to your inbox after hours.
• Mindset Shifts: Sometimes, it’s about giving yourself permission to step away. I’ll challenge your thinking so you can let go of guilt and embrace rest as a productivity tool.

My goal is for you to wake up excited for your work, without sacrificing your life outside of it. It’s not about grinding harder; it’s about working smarter, so you can genuinely enjoy both your business and your downtime.

What Makes a Great Business Coach?

You might be wondering, “How do I know if I’m getting a quality business coach?” It’s a fair question, after all, every business owner deserves guidance that’s worth their investment.

In my experience, a truly valuable coach doesn’t just spout motivational quotes or offer up generic advice you could find on Google. Instead, look for someone who:

• Brings real-world experience to the table, with a proven track record of helping businesses grow.
• Listens more than they talk, so they understand your unique challenges before suggesting a solution.
• Pushes you out of your comfort zone, but always with empathy and your best interests in mind.
• Provides practical, actionable steps that deliver clear results you can see (and measure).
• Holds you accountable and supports you through the inevitable ups and downs of business ownership.

Whether you connect with a local specialist or someone with international experience, remember: style and flash don’t guarantee substance. Take time to ask potential coaches about their methods, clients, and success stories. Genuine testimonials from real business owners in places like Cheltenham or Bristol will always say more than a glossy brochure ever could.

And most importantly, trust your instincts. You should feel energised, challenged, and encouraged after each session, ready to put what you’ve learned into action. If that’s not happening, you haven’t found the right coach yet.

Attracting and Keeping Outstanding People

One of the greatest strengths of effective business coaching is its power to help you build a team that truly thrives. Through tailored strategies, I’ll guide you in creating an environment where talent feels valued, motivated, and ready to contribute their best work.

We’ll focus on developing a vibrant company culture, one that encourages growth, rewards initiative, and helps your team see a clear path for their own development. With practical steps and open communication, you’ll not only attract high-performers but inspire them to stick around, grow with your business, and champion your brand.

It’s all about finding the right people, nurturing leadership at every level, and ensuring your business becomes the kind of place where talented professionals want to build their careers. With the right guidance, you can turn recruitment and retention from a constant struggle into one of your business’s competitive advantages.

Let’s be honest, life moves fast, and sometimes your diary just isn’t big enough for another round trip across Gloucestershire (or even down the road to Cheltenham). That’s where online coaching shines.

One of the biggest advantages is flexibility. Whether you’re in your office, your kitchen, or halfway across the world, you can log in and work on your business without missing a beat. No traffic jams, no juggling meeting rooms, just straight-talking advice when and where you need it.

But there’s more:

• Convenience: You can fit sessions around your schedule, not the other way round.
• Wider access: Tap into expertise from business coaches globally, not just the ones within driving distance.
• Record and replay: Online tools make it easy to record sessions, so you can revisit key advice whenever you need a refresher.
• Cost-effective: Save on travel and venue costs, investing more resources directly into your business growth.

Online or in-person, the real magic happens when you commit to the process. The medium just gives us another way to break through the barriers holding your business back.

What Can You Expect to Invest in Business Coaching?

Let’s talk brass tacks, because when it comes to coaching, people always want to know: what’s it actually going to cost?

Business coaching fees can vary as much as the coaches themselves. Generally, most professional business coaches in the UK will charge anywhere from £100 to £500 per session, depending on their experience, specialisms, and the structure of the programme. Top-tier or specialist coaches (think seasoned pros with track records to rival Sir Chris Hoy’s cycling stats) may command even higher rates, especially for bespoke one-to-one packages.

You’ll find a range of options, including:

• One-off Breakthrough Sessions: Great for quick wins or focused advice, typically on the lower end of the scale.
• 1-Day Intensive Coaching Days: If you've got a number of challenges that you'd like coaching through then the 1-Day Coaching Intensives are for you.
• Professional 1-to-1 Coaching Programmes: These involve regular sessions, accountability check-ins, and resources, making them ideal if you’re committed to substantial change and long-term growth.
• Group Coaching Business Accelerator: Perfect for learning alongside other business owners, and often more cost-effective.

Of course, investment in business coaching is just that, an investment. Many clients recoup the value several times over by taking action on the strategies and support they receive (and no, sadly we don’t accept Salt Rock T-shirts as payment).

If you’re serious about moving your business forwards, and perhaps even having a bit of fun in the process, it’s worth considering how much you’re willing to invest in unlocking your own potential.

FAQs for Robin Waite - Business Coach and Mentor

What is Robin Waite's coaching approach?

Robin's coaching approach combines creativity with logical, analytical, and objective thinking to help clients see their business in a fresh light, focusing on practical, one-to-one sessions to achieve profitability and enjoyment.

What is Robin Waite's professional background?

Robin has 19 years of experience, including four years as a systems analyst and ten years running a successful design and advertising agency, where he helped over 1,000 business owners improve their marketing, product architecture, pricing, websites, and digital advertising.

What kind of impact does Robin Waite aim to have?

Robin aims to inspire and motivate through dynamic and impactful presentations filled with actionable tips and relatable examples, helping individuals and businesses unlock their full potential and achieve their goals.

What are some personal facts about Robin Waite?

Robin is a family man, a keen road cyclist, collects Salt Rock T-shirts, prefers audiobooks, talks quickly, and is inspired by his late father.

What certifications or memberships does Robin Waite hold?

Robin Waite holds the Association of Business Mentoring Certification 2023, IPSE Self Employed Supplier Award 2022, and PASEDA 360 Business Coach National Coaching Awards Robin Waite 2024. He is also a member of IPSE.

How can I get a free coaching session with Robin Waite?

You can apply for a free coaching session to discuss business frustrations and goals and get a taster of his coaching style.