Why on earth would you want to lose clients? It's quite simple really; life is too short. Some clients are a pain in the arse. Sometimes we simply don't have enough time in the day to service all of the clients we now have. Times change. Businesses change direction. Maybe our product changes and we need to head in a different direction. But, at some point you will have to have some difficult conversations. Here is the why and over the next 7 days you'll get to know the how.
Here is the crux of it though. You are going to have to make some bloody tough decisions whilst running your business. As it grows, your products evolve and your ideal customer changes...you are going to have to be BRAVE. Set up your business with the right assets as it evolves and those decisions become much less about being brave and simply more about being commercial.