Most of you will be familiar with my product architecture model - I will post the diagram up in a post in this event anyway - so during the #7dayproduct challenge we will be stepping through each of the 7 steps within the product architecture model. If you can master the 7 steps of the product architecture model your business will run like absolute clockwork, trust me!
There are such things as good clients and bad client. Therefore you MUST put an assessment process in place to clearly identify any tyre kickers or time wasters. This allows you to segment prospects at an incredibly early stage.