April 12, 2022
Customer Lifetime Value
When I first set up a design agency 10+ years ago we were told to focus on £10k+ projects. Turns out smaller projects created customer lifetime value.
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Pricing is one of the most difficult parts of running a business. It's easy to make mistakes, especially when you're just starting out.
Pricing can be an art, but it's also a science. You need to understand how to calculate your costs, estimate the value of your services, and account for other factors that affect pricing such as market trends and competition.
The more you know about how to price your products and services, the better off you'll be.
