4 Essential Considerations to Optimise Your Public Relations Department
As businesses become increasingly global and competitive, public relations (PR) demand grows. The function of PR is to build relationships with the public.
Publicity is essential for any business. It can help you reach more customers, build your brand and generate more revenue.
But getting publicity isn’t easy. Hundreds of thousands of businesses compete for attention and coverage in today’s crowded media landscape. How do you make your small business stand out?
In this guide, we’ll show you how to get publicity for your small business — from creating a press kit to writing a pitch letter and landing an interview on TV.