Business Growth Talks - Mark Hayward

Robin Waite is a business coach, author, and entrepreneur whose candid approach and insightful strategies have guided thousands of business owners towards achieving clarity and sustainable growth. In a recent interview with Mark Hayward on The Business Growth Talks Podcast, Robin shared an in-depth look into his journey, coaching ethos, and practical advice for entrepreneurs. Here’s a breakdown of their rich and insightful conversation.

Mark Hayward is a dynamic and experienced professional in the podcasting and business development space. As the co-founder of Podcast Introduction Group, he supports clients in building their personal or professional brand by connecting them with podcast opportunities that align with their goals and interests. With over three years of experience in podcasting, Mark is also a certified user researcher, coach, and leader. He is deeply passionate about creating and delivering outstanding podcasting solutions for entrepreneurs, authors, and industry experts.

What We Discussed on the Business Growth Talks Podcast

1. Clarity is Essential: Without clear direction, business owners waste time on unproductive tasks.
2. Simplify to Scale: Focus on a few marketing channels that work for you and master them.
3. Evaluate Regularly: Trial new strategies for 90 days and cut what doesn’t deliver results.
4. Pricing with Confidence: Business owners must learn to charge based on value, not time.
5. Invest in Growth: Robin continually works with coaches, masterminds, and therapists to improve.
6. Build with Purpose: His dream is to make high-quality business education free and accessible.
7. Balance and Legacy Matter: Robin’s proudest achievements are family-oriented and long-term.

From Design Agency to Coaching Career

A Leap of Faith

Robin’s entrepreneurial journey began with a design agency which he ran for over a decade. However, by 2016, a blend of burnout and a lack of fulfilment prompted him to make a pivotal change. Despite the success of the agency, he walked away without a concrete plan—just a deep conviction that it was time for something new.

The Power of Clarity

This period of uncertainty led Robin to rediscover his passion for helping others. With encouragement from his life coach, he transitioned into business coaching. The clarity he gained during this time became the bedrock of his coaching philosophy.

"Clarity is everything. Without it, you’re just busy, not necessarily productive."

Building Fearless Biz

Robin launched his coaching brand, Fearless Biz, with the aim of helping other business owners find the clarity and structure they often lacked.

His Approach to Coaching

Robin helps clients simplify, focus, and take fearless action. His framework includes:

• Vision and Positioning: Defining what you do and who you do it for.
• Pricing Strategy: Helping entrepreneurs charge what they're worth.
• Product Architecture: Packaging offers to improve conversion and delivery.
• Lead Generation and Sales: Establishing sustainable, effective pipelines.

Three Pillars of Marketing

Robin keeps his marketing simple and consistent:

• Speaking: Delivering value through public speaking and interviews.
• Podcasting: Sharing expertise via audio platforms.
• Books: Publishing accessible, informative business books.

Embracing Simplicity and Sustainability

Parkinson’s Law and Overcomplication

Robin notes how many business owners fall into the trap of overcomplicating tasks simply because they allow too much time for them.

“If you give a two-hour task eight hours, you’ll make it four times more complex.”

He recommends setting time limits and evaluating activities every 90 days to determine whether they’re worth continuing.

Shiny Object Syndrome

To combat the constant lure of new strategies and tools, Robin advocates for:

• Setting 90-day trial periods for new initiatives.
• Sticking with what works—especially speaking, podcasting, and writing.
• Cutting out what drains time and energy unnecessarily.

Coaching the Coaches and Constant Learning

Robin believes in investing in himself. He frequently works with:

• Business mentors
• Mastermind groups
• Psychotherapists (to address subconscious patterns)
• Coaches like Rich Litvin, author of The Prosperous Coach

He also regularly attends conferences as part of his continuing personal development.

Vision for the Future

Robin’s dream is bold and generous: to create the world’s best free business startup course.

His Plan Includes:

• A comprehensive online course
• A workbook for guided learning
• Optional coaching calls
• A structure based on his current business accelerator

While funding remains a challenge, he’s optimistic that his second business—an SEO and backlinking service—will support this mission.

Lessons from Business Ownership

Robin shared some critical insights for fellow entrepreneurs:

What Business Owners Overcomplicate:

• Doing too much social media without strategy
• Following one-size-fits-all marketing advice
• Avoiding critical evaluation of ROI

Best Decision:

• Hiring Tate to run his SEO business—after it was already revenue-generating.

Biggest Regret:

• Selling his agency without exploring the option to delegate and step back.

Personal Side of Entrepreneurship

What Robin’s Most Proud Of

Having built three six-figure businesses, Robin now feels able to provide long-term security for his family—something he deeply values.

A Few Surprising Facts About Robin:

• Cycled downhill at 52.5 mph
• Surfed 12-foot waves in Morocco
• Holds (or held) a Guinness World Record for the largest speed networking event (487 people)

His View on Legacy

Robin wants his content—especially his books and videos—to live on and impact future generations. His forthcoming book on pricing and money mindset is designed to be timeless.

Where to Connect with Robin

Robin shares regular content on his YouTube channel, and he’s offering free signed copies of his bestselling book Take Your Shot via the Fearless Biz site.