Robin Waite shares leadership insights on trust, patience, and selling to corporates, with lessons from real-life experiences and mentorship stories.
In a recent conversation on the Leading with Integrity Podcast, host David Hatch is joined by Robin Waite, a seasoned business coach, entrepreneur, and author of Take Your Shot. They uncovered invaluable lessons about leadership, business growth, and the intricacies of working with corporate clients. Robin shared his journey, insights, and real-world examples that highlight the importance of trust, creativity, and patience in business. Here's a breakdown of the key takeaways from this enlightening discussion.
One of Robin’s most memorable lessons comes from his experience of working with large corporate clients. Drawing from his time in the agency world, he shared a fascinating insight into the importance of understanding a company’s procurement process. By asking the right questions early, like “What’s your procurement process?” Robin was able to position his company to win contracts that others might have missed.
Robin also referenced a story about a training company trying to secure Microsoft as a major client. Despite only being able to send a small number of delegates to the workshops each year, they discovered that by asking the right questions, they could dramatically increase the number of attendees and, in turn, the business they secured.
Transitioning to leadership, Robin shared a critical lesson he learned over the years: the importance of not micromanaging. He explained how having patience and allowing your team members the freedom to work without constant oversight can lead to more creative and productive outcomes. His experience with his children also helped him realise the value of patience and curiosity in understanding how people learn and think.
Robin explained that even though he still experiences the urge to step in, he has learned to hold back and trust his team’s abilities. This shift in mindset has been instrumental in his leadership style.
In a business environment, trust plays a pivotal role. Robin highlighted how he shifted from being heavily involved in the day-to-day operations to delegating responsibilities and trusting his team. He shared an example of how he trained one of his employees, Tate, in just two weeks. Tate now manages the business with full autonomy, which has allowed him to thrive and even bring creative ideas to the table.
Robin shared a powerful example of a mentor who led by example. He described his experience working with a coach named Nick, who took him through real sales meetings and allowed him to observe and eventually take control. This hands-on experience taught Robin not only the technicalities of sales but also the importance of trust and responsibility in leadership.
Robin’s mentorship story is a prime example of how a leader can guide by providing opportunities for others to learn through experience. Nick’s approach, which involved showing Robin how to handle objections, running through sales scenarios, and giving constructive feedback, instilled a deep understanding of the sales process.
A key moment in the conversation was a story involving a sales meeting where one of the salespeople made a critical mistake: boasting about partying with friends after a successful meeting. This moment, though seemingly trivial, led to the company losing a major deal. The lesson here is the importance of maintaining professionalism in all situations, particularly when working with high-level corporate clients.
When asked about his leadership heroes, Robin shared a deeply personal story about a swimming coach named John who has made a profound impact on his daughter’s development. John’s leadership style is rooted in balance, patience, and inclusivity, which has helped not only the children he coaches but also the parents and community around them.
Robin Waite’s leadership journey is a testament to the power of trust, patience, and creative freedom. Whether it’s selling to corporate clients, managing a team, or mentoring others, the underlying principle remains the same: trust your people, give them space to grow, and empower them to bring their best ideas to the table. As Robin himself demonstrated, leadership is not about micromanaging or forcing a specific way of working; it’s about giving others the tools and the autonomy to thrive in their own way.
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