Discover Robin Waite's fearless approach to pricing, mindset, and business design in this inspiring podcast conversation with Khudania Ajay.
In this special edition of The Author's Wise with Kaj, entrepreneur, business coach, and author Robin Waite discusses the core principles behind his book, Take Your Shot. The conversation ranges from pricing psychology and personal growth to what it truly means to live a life by design, not by default. Here’s a deep dive into the themes and takeaways from the discussion.
For the full interview click here, to watch it on YouTube.
Khudania Ajay, widely known as KAJ, is a seasoned journalist, global podcast host, and business consultant with over two decades of experience in media and communication. As the founder of KAJ Masterclass LIVE, he has built a respected platform where he interviews global leaders and industry experts, offering deep insights and practical strategies for entrepreneurs and professionals. Through his engaging podcasts, live streams, and coaching sessions, Ajay empowers his audience to pursue personal and professional growth, establishing himself as a trusted voice and thought leader in the business world.
Robin clarifies that fearlessness is not about taking reckless risks. Instead, it's about reducing fear just enough to take meaningful action. Whether it's raising prices, stepping onto a stage, or publishing a book, fear often stands between entrepreneurs and their full potential.
"It’s the difference between having an OK business and a massively successful business."
Robin describes these as "sliding doors" moments—critical junctures in life and business that, if missed, might never come again.
Robin shares the story of Russ, a golf coach who initially priced his services in line with competitors but eventually made the leap to higher-ticket offerings like retreats.
This shift enabled Russ to not only earn more but to also create experiences that delivered greater value to his clients.
Robin hammers home the concept of pricing as a direct reflection of self-worth and business sustainability.
"Somebody has to be the most expensive in your industry—why can’t it be you?"
Robin points out that 10% of people in any industry extract 60% of the value, leaving 90% to fight over the scraps. Positioning yourself among the top 10% is not just aspirational—it’s essential.
One of the most powerful insights from the interview is how Robin flips this outdated belief on its head.
Find the sweet spot by:
The conversation takes a personal turn when Robin shares his recent diagnosis of a neurological condition. This moment forced him to reevaluate what mattered most.
This deeper message is subtly woven throughout The Fearless Business and acts as a gentle nudge for readers to take action before it's too late.
Robin isn't slowing down. He’s working on several new projects designed to further support business owners on their fearless journeys.
Robin Waite's approach to business is part mindset, part strategy, and fully human. Take Your Shot is more than a book about entrepreneurship—it’s a guide for anyone looking to overcome fear, embrace their value, and design a fulfilling life.
Whether you're a seasoned business owner or just starting out, the lessons from Robin’s journey offer both practical advice and deep personal inspiration. If you're ready to live—and build—fearlessly, this book might just be the push you need.
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This Scorecard has been designed to show Coaches, Consultants and Freelancers their blind spots and provide instant, actionable steps on how to increase their prices.
