Marketing is one of the most important aspects of a business, but it can also be one of the most confusing. If you're just starting out, you might not know where to begin when it comes to marketing your small business.
Here are some simple tips and advice for small business owners who want to get started with marketing their brand:
1. Know your audience. Before you can market anything, you need to know who your audience is and what they care about. What do they like? What are their interests? What places do they spend time on? This will help you decide which platforms are right for your brand and how best to reach those people.
2. Set goals for your business — both short term and long term — so that you know exactly what you want out of marketing activities (such as sales) and when you want them by (for example, by the end of the month). This will help keep everything on track and ensure that you're always working towards something concrete rather than just hoping things will work out in the end somehow.
3. Create content that resonates with your target audience and share it everywhere possible — social media platforms like Instagram, Facebook and Twitter; blogging sites like WordPress or Tumblr; video sharing sites like YouTube.
