How to Price Your Products as a Coach, Consultant or Freelancer

Pricing is one of the most difficult parts of running a business. It's easy to make mistakes, especially when you're just starting out.

Pricing can be an art, but it's also a science. You need to understand how to calculate your costs, estimate the value of your services, and account for other factors that affect pricing such as market trends and competition.

The more you know about how to price your products and services, the better off you'll be.

Latest posts

July 10, 2026

How to Price Your Services (Without Undercharging)

How to price your services: charge for the outcome you create, not the hours you work. Robin Waite's value-based method for pricing without undercharging.

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May 21, 2026

Outcome-Based Pricing: What It Is and How to Use It as a Coach or Consultant

Learn what outcome-based pricing is, how it works, and how coaches and consultants can implement it to charge for results and not hours.

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May 15, 2026

Value-Based Pricing for Consultants: Why the Hour-by-Hour Model Caps Your Earnings

Value-based pricing for consultants ties the fee to the client outcome, not the hours. Learn the 10 per cent ROI rule and how to switch.

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May 1, 2026

Competition-Based Pricing: Why It Fails Service Businesses (And What to Do Instead)

Competition-based pricing sets your fees by benchmarking rivals. Learn why this strategy destroys service business margins and what to do instead.

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May 1, 2026

What Is a Money Story? How Your Beliefs Shape Financial Choices

Your money story is the belief system behind every price you set. Learn what it means, see real examples, and use the questions that surface yours.

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May 1, 2026

How to Build a Pricing Strategy That Works for Your Business

Stop pricing by accident. Learn how to build a deliberate pricing strategy for your coaching or consulting business with the M.O.N.E.Y. Framework and more.

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April 29, 2026

Value-Based Pricing for Service Businesses: How to Charge for Outcomes (Not Hours)

Value-based pricing means charging for the outcome the client receives, not the hours spent. Here is the 10x ROI rule and the tools to make it work.

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April 16, 2026

The Psychology of Pricing: Why Clients Pay More for Packages Than Hours

Packages command higher fees than hourly rates because they remove uncertainty and signal expertise. Robin Waite explains the psychology behind it.

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April 16, 2026

The Most Common Pricing Mistakes UK Small Business Owners Make

Most UK small business owners are making the same pricing mistakes. Robin Waite identifies the most common errors and how to fix each one.

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April 16, 2026

How to Raise Your Prices Without Losing Clients: A Step-by-Step Guide

Most clients don't leave when you raise prices. Robin Waite's step-by-step guide to increasing your rates and keeping the right clients.

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April 16, 2026

Why Hourly Rates Are Slowly Killing Your Service Business

Hourly billing caps your income, punishes expertise, and creates adversarial client dynamics. Here is why it is broken and what to do instead.

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April 16, 2026

Value-Based Pricing Explained: How to Charge What You're Actually Worth

Value-based pricing sets your fee based on client outcomes, not your hours. Learn Robin Waite's 10:1 ROI principle and how to apply it.

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April 15, 2026

How to Price Your Services as a Consultant or Freelancer Without Underselling Yourself

Learn how to price your consulting or freelance services using value-based pricing and productisation, so you charge what your work is actually worth.

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January 27, 2026

How Better Packaging Lets You Charge Higher Prices With Confidence

Discover how premium packaging can increase perceived value, reduce price resistance, and allow you to charge higher prices with confidence. Learn more.

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January 26, 2026

Premium Pricing That Works: How Product Brands Can Charge More Without Losing Sales

Learn how to implement a premium pricing strategy that works. Charge more for your products without losing sales by demonstrating value and building trust.

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October 14, 2025

Why Food Prices Are Becoming More Volatile

Discover the key factors making food prices more volatile, from climate change and geopolitics to supply chain issues. Learn how these shifts impact you.

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August 22, 2025

5 Fearless Mindset Shifts That Can 5× Your Pricing

Discover 5 fearless mindset shifts to dramatically increase your pricing power and revenue. Learn to value your worth and attract premium clients.

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April 10, 2025

The Do’s and Don’ts of Pricing Your Coaching or Consulting Services

How to price your coaching or consulting services, with UK rate benchmarks by tier, a do’s and don’ts checklist, and the mistakes that keep your fees low.

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November 25, 2024

Repricer Tool vs. Manual Repricing: Which is Better?

Discover the pros and cons of repricer tools vs. manual repricing. Learn how to balance automation and personalisation for competitive pricing strategies.

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November 19, 2024

Here’s How a Smart Pricing Strategy Can Take Your Business From Good to Great

Optimise your business success with smart pricing, personalisation, and key metrics tracking. Learn how strategic growth can turn a business to a success

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November 4, 2024

Effective Competitive Pricing Strategies for Small Business Resellers

Discover competitive pricing strategies for small business resellers, from cost evaluation to tech-driven adjustments, that boost profits and more.

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October 16, 2024

Paying Dividends on Time: What It Says About Your Business

Discover how timely dividend payments reflect your business's trustworthiness, financial stability, and commitment to investors. Build a solid reputation.

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October 16, 2024

Assessing the Advantages and Disadvantages of Competitive Pricing Strategy

Explore the pros and cons of competitive pricing strategy, from aiding market entry to long-term profit risks, and learn how it can be applied to SaaS.

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August 6, 2024

How Flexible Pricing Strategies Can Boost Your Startup's Growth

Boost your startup's growth with flexible pricing strategies. Learn how dynamic pricing, freemium models, and market responsiveness can maximise revenue.

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May 24, 2024

How Can Improve Accuracy in Masonry Cost Estimation?

Elevate your construction life with exceptional Masonry Cost Estimation services. Find out how premium results can be achieved without compromising quality

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May 7, 2024

How to Price Your Life Coaching Services

Discover how to effectively price your life coaching services by understanding market dynamics, setting strategic prices, and communicating value.

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May 7, 2024

Should You List Your Coaching Prices on Your Website

Deciding whether to list coaching prices? Explore the impacts, from trust-building to competitive edge, and legal considerations, for an informed choice.

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August 15, 2023

Pricing Strategies for Profit Maximisation: Tips from a Business Coach

Discover the awesome secrets to profit maximisation through effective pricing strategies in today's competitive business landscape and more..

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August 7, 2023

How to Set the Right Pricing Strategy for Your Startup

Crafting the right pricing strategy for your startup? Learn from insights on platforms, global considerations, pricing tiers, experimentation, and more.

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June 9, 2023

Effective Pricing Strategies for Small Service-Based Businesses

Explore effective pricing strategies for small service-based businesses. From value-based pricing and competitive pricing to tiered pricing and more.

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May 1, 2023

Why a Strong Product Strategy Is Critical to Your Success

Discover why a strong product strategy is critical to your success and explore practical tips on how to build a winning strategy that drives growth.

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April 21, 2023

The Ultimate Guide to Scaling Your Business: Expert Insights from a Business Coach

Learn how to scale your business with expert insights on creating a scalable model, efficient processes, team building, customer retention, and more.

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March 31, 2023

5 Ways You Can Increase Profit in Your Business

Boost your business profits with these 5 effective strategies, covering product value, cost reduction, upselling, customer retention, and tax planning.

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February 22, 2023

Should I Put My Prices on My Website

If you're looking for a way to increase sales and build trust with customers, we discuss whether putting your prices on your website is an easy win or not!

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January 27, 2023

Price Optimisation Tips: How to Set Competitive Prices that Maximise Profit

Businesses can ensure their prices are competitive and generate maximum profits. In this article, we will discuss some of the best pricing strategies.

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May 12, 2022

Tips to Increase Your Business Revenue

The primary aim of any enterprise is to have a income from the sale of products and investments. It helps make marketing strategies to increase income.

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April 12, 2022

Productising Your Services - Tyler Gillespie

When you are a service-based business owner, it is easy to get stuck in day-to-day work. Service businesses can be very difficult to scale.

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April 12, 2022

Double Your Revenue in 90 Days - Simon Severino

Joining Robin on the Fearless Business Podcast is Simon Severino, CEO of Strategy Sprints, Europe’s leading remote growth advisory.

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April 12, 2022

Is a Subscription Model Suitable For My Business?

In this episode of The Fearless Business Podcast, business coach and host Robin Waite answers the most common question he gets asked in Fearless Business

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April 12, 2022

Why Offering Discounts is Hurting Your Business

Everyone loves a bargain. With Black Friday and Cyber Monday on the horizon businesses are now adopting the strategy to offer discounts on their products.

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