Business and Personal Branding News, Tips and Advice

Branding is more than just a logo. It’s a way of communicating with your customers, whether they are local or global. It’s also a way of communicating with yourself as an entrepreneur.

We're all familiar with the concept of business branding, but what about personal branding? Personal branding is a way to define yourself as an individual in the work place, in your industry and beyond. It allows you to showcase your strengths and make them easily recognisable.

I believe that every entrepreneur needs a personal brand as well as a business brand. In this article, I’ll explain why it’s important to have both, then give you some tips on how to develop them.

Latest posts

Digital Leadership in 2024: Steering Your Team to Success in the New Normal

Digital Leadership in 2024: Steering Your Team to Success in the New Normal

Explore the essentials of Digital Leadership in 2024, focusing on adaptability, innovation, and cybersecurity. Lead teams to success in the new normal.

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Top Branding Myths You Should Not Believe in

Top Branding Myths You Should Not Believe in

Explore debunked myths about branding! It's more than logos; small businesses benefit, it's a wise investment, and ROI is real. Trust professionals on this

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Tеlling Brand Story With Pеrsonalisеd And Powеrful Hang Tags

Tеlling Brand Story With Pеrsonalisеd And Powеrful Hang Tags

Transform your brand narrative with personalised hang tags - a powerful tool in the competitive retail landscape. Learn more about hang tags in this blog.

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Crafting the Perfect Business Name: An Essential Guide

Crafting the Perfect Business Name: An Essential Guide

Craft the perfect business name with our guide. Learn why it matters, explore naming approaches, and follow practices for a brand that attracts, & more.

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From Pixels to Products: Unifying Your Brand Presence for Maximum Impact

From Pixels to Products: Unifying Your Brand Presence for Maximum Impact

Consistency from pixels to products builds recognition, trust, and emotional connections for maximum impact. Read more in this comprehensive guide.

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Harmony in Strategy: Integrating Branding and Marketing for Impact

Harmony in Strategy: Integrating Branding and Marketing for Impact

Unlock the power of branding and marketing synergy for business impact! Learn to align strategies, unify messaging, and navigate change for success.

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Why Does Branding Matter? The Key to Business Success in the Modern Marketplace

Why Does Branding Matter? The Key to Business Success in the Modern Marketplace

Explore why branding matters for business success, covering its role in creating a unique voice, building emotional connections, and more.

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Content Creator: How to Become a Social Media Content Creator

Content Creator: How to Become a Social Media Content Creator

earn how to become a successful social media content creator with strategies for niche selection, platform choice, brand building, and more

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Guide on Selecting the Perfect Brand Name

Guide on Selecting the Perfect Brand Name

Discover how to choose a perfect brand name with our guide. Understand your brand, brainstorm ideas, vet names, and ensure memorability & SEO-friendliness.

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Business of Aroma: Innovative Essential Oil Box Designs for Brand Enhancement

Business of Aroma: Innovative Essential Oil Box Designs for Brand Enhancement

Explore the role of innovative packaging in the essential oil business, from its impact on brand perception to its strategic importance in driving sales.

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Brand Brilliance: Innovative Ways to Connect with Your Audience

Brand Brilliance: Innovative Ways to Connect with Your Audience

Learn innovative ways to connect with your audience, from audience understanding and social media to influencer marketing and user-generated content.

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How Can Print Materials Improve Brand Awareness?

How Can Print Materials Improve Brand Awareness?

Elevate brand awareness with print materials. Learn how blending print and digital strategies creates lasting connections and reinforces brand identity.

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Branding Strategies for Startups: Insights from a Business Coach

Branding Strategies for Startups: Insights from a Business Coach

In the highly competitive business landscape today, creating a strong brand presence is essential for the success of any startup endeavor.

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Building a Strong Brand: Tips for Small Business Owners

Building a Strong Brand: Tips for Small Business Owners

Building a strong brand is crucial for small business success. This article provides valuable tips for small business owners on elevating their brand.

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The Importance of mL to mg Conversion in Nutritional Labelling

The Importance of mL to mg Conversion in Nutritional Labelling

Learn why mL to mg conversion is crucial in nutritional labeling raising allergen awareness for dietary requirements and recommendations.

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Effective Digital Marketing Strategies for Outdoor Recreation Brands

Effective Digital Marketing Strategies for Outdoor Recreation Brands

Establish a unique brand, understand your audience, diversify content, engage on social media, and create customer loyalty programs.

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How to Make Your SME Brand Distinctive

How to Make Your SME Brand Distinctive

In the competitive world of small to medium-sized enterprises (SMEs), standing out is crucial for success.

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How to Build a Men's Clothing Brand: A Guide to Success

How to Build a Men's Clothing Brand: A Guide to Success

Learn key takeaways for building a successful men's clothing brand, including defining brand identity, researching the market and more.

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How to Make a Logo That Represents Your Student Business

How to Make a Logo That Represents Your Student Business

Designing a logo that represents your student business is essential for making a strong brand impression, attracting clients and growing your business.

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Harnessing the Power of Branding for Your Transporting Business

Harnessing the Power of Branding for Your Transporting Business

Understand your audience, create a strong identity, maintain consistency, share your story, and respond to feedback for successful branding.

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Create Customer Loyalty Through Outstanding Online Order Packaging

Create Customer Loyalty Through Outstanding Online Order Packaging

Custom packaging, thank-you notes, free gifts, discount codes, and sustainable materials can all enhance customer loyalty in online order packaging.

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Developing a Personal Brand and How a Business Coach Can Help

Developing a Personal Brand and How a Business Coach Can Help

A business coach can aid in developing a personal brand by offering clarity, fostering authenticity, building online presence and boosting confidence.

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Brand Video Production: Elevating Your Business's Visual Storytelling

Brand Video Production: Elevating Your Business's Visual Storytelling

Brand videos bolster identity and engagement. Use visual storytelling, smart planning and targeted distribution for impactful connections.

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Boost Your Brand Smart: Top 8 Expert Remarketing Tips

Boost Your Brand Smart: Top 8 Expert Remarketing Tips

Boost your brand with expert remarketing strategies! Explore 8 top tips: from naming services, customer identification to automation.

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How to Create Better Digital Presentations

How to Create Better Digital Presentations

Boost your digital presentations with our effective tips. Learn how to engage your audience with concise content, interactive elements, and multimedia.

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Secrets to Entrepreneurial Success: Building a Powerful Personal Brand

Secrets to Entrepreneurial Success: Building a Powerful Personal Brand

Discover secrets to entrepreneurial success by building a powerful personal brand, with insights on value proposition, consistency, and more.

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How Can Creating A Professional Corporate Identity Help Your Business?

How Can Creating A Professional Corporate Identity Help Your Business?

Discover the importance of a strong corporate identity, its elements, and how it impacts brand awareness, market presence, customer trust, and loyalty.

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8 Tips for First Time Business Owners

8 Tips for First Time Business Owners

Learn 8 essential tips for first-time business owners, covering research, networking, adaptability, finances, delegation, customer service, marketing

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What Makes a Good Logo: Best Tips to Follow

What Makes a Good Logo: Best Tips to Follow

Discover the 7 key takeaways to create a standout logo: focus on uniqueness, visual appeal, relevance, simplicity, timelessness, and versatility.

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Grammar Mistakes To Avoid In Marketing Copy: Common Errors That Can Hurt Your Brand

Grammar Mistakes To Avoid In Marketing Copy: Common Errors That Can Hurt Your Brand

Understanding grammar rules and avoiding mistakes in marketing copy is essential for maintaining the integrity of your brand and audience engagement high.

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How Can Branded Merchandise Amplify Your Business?

How Can Branded Merchandise Amplify Your Business?

Branded merchandise helps companies cut through the clutter of modern media and reach their audiences. It can help increase brand awareness.

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8 Ways to Boost Brand Awareness Using Promotional Products

8 Ways to Boost Brand Awareness Using Promotional Products

You’ll have a hard time staying in business, after all. Here are just eight of the top ways you can boost brand awareness by using promotional products.

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Why Branding is Essential For Small Businesses

Why Branding is Essential For Small Businesses

Branding can take your small business to the next step so don’t waste time ignoring it. If you’ve found this article helpful, take a look at the rest.

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5 Reasons Why A Business Card Is Essential For A Photographer

5 Reasons Why A Business Card Is Essential For A Photographer

These are a few reasons why you should have cards printed and ready to go; even if you are a photographer who thinks no one wants your business card.

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The Business of Fitness: How to Stand Out as a Personal Trainer

The Business of Fitness: How to Stand Out as a Personal Trainer

As a personal trainer, you are uniquely positioned to help people with their health. The fitness industry is competitive, it is challenging to stand out.

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A Beginner's Guide To Naming A Fashion Business

A Beginner's Guide To Naming A Fashion Business

One of the major goals of the fashion industry is to create distinctive styles and trends that'll captivate their audiences for years to come.

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The Anatomy Of An Unforgettable Brand

The Anatomy Of An Unforgettable Brand

Imagine if you were able to make your brand totally unforgettable. Prospects would see it once, and then never forget it. 

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How Should A Business Website Better Represent Your Brand?

How Should A Business Website Better Represent Your Brand?

It’s very easy to recognise that you need a business website. It’s only the truly humble stores that may not think they need one.

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8 Tips For Creating Strong Brand Awareness For Your Business

8 Tips For Creating Strong Brand Awareness For Your Business

Brand awareness ensures your target audience recognises your business through media, design, and adverts. Don't confuse brand awareness with brand identity

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How Your Packaging Design Is Essential to Marketing Your Brand

How Your Packaging Design Is Essential to Marketing Your Brand

The design on a product’s packaging is more than just a design, it’s an extension of everything a brand stands for. People tell a lot from the packaging.

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