Business and Personal Branding News, Tips and Advice

Branding is more than just a logo. It’s a way of communicating with your customers, whether they are local or global. It’s also a way of communicating with yourself as an entrepreneur.

We're all familiar with the concept of business branding, but what about personal branding? Personal branding is a way to define yourself as an individual in the work place, in your industry and beyond. It allows you to showcase your strengths and make them easily recognisable.

I believe that every entrepreneur needs a personal brand as well as a business brand. In this article, I’ll explain why it’s important to have both, then give you some tips on how to develop them.

Latest posts

How Can Print Materials Improve Brand Awareness?

How Can Print Materials Improve Brand Awareness?

Elevate brand awareness with print materials. Learn how blending print and digital strategies creates lasting connections and reinforces brand identity.

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Branding Strategies for Startups: Insights from a Business Coach

Branding Strategies for Startups: Insights from a Business Coach

In the highly competitive business landscape today, creating a strong brand presence is essential for the success of any startup endeavor.

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Building a Strong Brand: Tips for Small Business Owners

Building a Strong Brand: Tips for Small Business Owners

Building a strong brand is crucial for small business success. This article provides valuable tips for small business owners on elevating their brand.

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The Importance of mL to mg Conversion in Nutritional Labelling

The Importance of mL to mg Conversion in Nutritional Labelling

Learn why mL to mg conversion is crucial in nutritional labeling raising allergen awareness for dietary requirements and recommendations.

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Effective Digital Marketing Strategies for Outdoor Recreation Brands

Effective Digital Marketing Strategies for Outdoor Recreation Brands

Establish a unique brand, understand your audience, diversify content, engage on social media, and create customer loyalty programs.

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How to Make Your SME Brand Distinctive

How to Make Your SME Brand Distinctive

In the competitive world of small to medium-sized enterprises (SMEs), standing out is crucial for success.

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How to Build a Men's Clothing Brand: A Guide to Success

How to Build a Men's Clothing Brand: A Guide to Success

Learn key takeaways for building a successful men's clothing brand, including defining brand identity, researching the market and more.

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How to Make a Logo That Represents Your Student Business

How to Make a Logo That Represents Your Student Business

Designing a logo that represents your student business is essential for making a strong brand impression.

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Harnessing the Power of Branding for Your Transporting Business

Harnessing the Power of Branding for Your Transporting Business

Understand your audience, create a strong identity, maintain consistency, share your story, and respond to feedback for successful branding.

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Create Customer Loyalty Through Outstanding Online Order Packaging

Create Customer Loyalty Through Outstanding Online Order Packaging

Custom packaging, thank-you notes, free gifts, discount codes, and sustainable materials can all enhance customer loyalty in online order packaging.

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Developing a Personal Brand and How a Business Coach Can Help

Developing a Personal Brand and How a Business Coach Can Help

A business coach can aid in developing a personal brand by offering clarity, fostering authenticity, building online presence and boosting confidence.

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Brand Video Production: Elevating Your Business's Visual Storytelling

Brand Video Production: Elevating Your Business's Visual Storytelling

Brand videos bolster identity & engagement. Use visual storytelling, smart planning & targeted distribution for impactful connections.

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Boost Your Brand Smart: Top 8 Expert Remarketing Tips

Boost Your Brand Smart: Top 8 Expert Remarketing Tips

Boost your brand with expert remarketing strategies! Explore 8 top tips: from naming services, customer identification to automation.

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How to Create Better Digital Presentations

How to Create Better Digital Presentations

Boost your digital presentations with our effective tips. Learn how to engage your audience with concise content, interactive elements, and multimedia.

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Secrets to Entrepreneurial Success: Building a Powerful Personal Brand

Secrets to Entrepreneurial Success: Building a Powerful Personal Brand

Discover secrets to entrepreneurial success by building a powerful personal brand, with insights on value proposition, consistency, and more.

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How Can Creating A Professional Corporate Identity Help Your Business?

How Can Creating A Professional Corporate Identity Help Your Business?

Discover the importance of a strong corporate identity, its elements, and how it impacts brand awareness, market presence, customer trust, and loyalty.

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8 Tips for First Time Business Owners

8 Tips for First Time Business Owners

Learn 8 essential tips for first-time business owners, covering research, networking, adaptability, finances, delegation, customer service, marketing

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What Makes a Good Logo: Best Tips to Follow

What Makes a Good Logo: Best Tips to Follow

Discover the 7 key takeaways to create a standout logo: focus on uniqueness, visual appeal, relevance, simplicity, timelessness, and versatility.

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Grammar Mistakes To Avoid In Marketing Copy: Common Errors That Can Hurt Your Brand

Grammar Mistakes To Avoid In Marketing Copy: Common Errors That Can Hurt Your Brand

Understanding grammar rules and avoiding mistakes in marketing copy is essential for maintaining the integrity of your brand and audience engagement high.

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How Can Branded Merchandise Amplify Your Business?

How Can Branded Merchandise Amplify Your Business?

Branded merchandise helps companies cut through the clutter of modern media and reach their audiences. It can help increase brand awareness.

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8 Ways to Boost Brand Awareness Using Promotional Products

8 Ways to Boost Brand Awareness Using Promotional Products

You’ll have a hard time staying in business, after all. Here are just eight of the top ways you can boost brand awareness by using promotional products.

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Why Branding is Essential For Small Businesses

Why Branding is Essential For Small Businesses

Branding can take your small business to the next step so don’t waste time ignoring it. If you’ve found this article helpful, take a look at the rest.

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5 Reasons Why A Business Card Is Essential For A Photographer

5 Reasons Why A Business Card Is Essential For A Photographer

These are a few reasons why you should have cards printed and ready to go; even if you are a photographer who thinks no one wants your business card.

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The Business of Fitness: How to Stand Out as a Personal Trainer

The Business of Fitness: How to Stand Out as a Personal Trainer

As a personal trainer, you are uniquely positioned to help people with their health. The fitness industry is competitive, it is challenging to stand out.

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A Beginner's Guide To Naming A Fashion Business

A Beginner's Guide To Naming A Fashion Business

One of the major goals of the fashion industry is to create distinctive styles and trends that'll captivate their audiences for years to come.

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The Anatomy Of An Unforgettable Brand

The Anatomy Of An Unforgettable Brand

Imagine if you were able to make your brand totally unforgettable. Prospects would see it once, and then never forget it. 

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How Should A Business Website Better Represent Your Brand?

How Should A Business Website Better Represent Your Brand?

It’s very easy to recognise that you need a business website. It’s only the truly humble stores that may not think they need one.

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8 Tips For Creating Strong Brand Awareness For Your Business

8 Tips For Creating Strong Brand Awareness For Your Business

Brand awareness ensures your target audience recognises your business through media, design, and adverts. Don't confuse brand awareness with brand identity

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How Your Packaging Design Is Essential to Marketing Your Brand

How Your Packaging Design Is Essential to Marketing Your Brand

The design on a product’s packaging is more than just a design, it’s an extension of everything a brand stands for. People tell a lot from the packaging.

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Brand Mascot: A Super Emotive Tool for Brand Marketing

Brand Mascot: A Super Emotive Tool for Brand Marketing

A brand mascot as a cartoon character way of creating a playful tone for your brand. It attracts customers because humans crave friendly, human connections

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5 Tips For Entrepreneurs For Brand Building

5 Tips For Entrepreneurs For Brand Building

Everyone is going for entrepreneurship but they lack the basics for brand building. Making a product is easy, but selling it is a whole different thing.

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Turning Your Clothing Ideas Into A Full-Fledged Business

Turning Your Clothing Ideas Into A Full-Fledged Business

It’s a good idea to have passion for the business you’re running. While there are some passions that don’t make the transition to a full-fledged business.

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How to Plan and Host International Brand Launching Event

How to Plan and Host International Brand Launching Event

Running a successful business means building a strong brand and offering reliable products and services, no matter your niche or the size of your company.

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The Best Angles for Lifestyle Photography

The Best Angles for Lifestyle Photography

Lifestyle photography is about capturing everyday life and its essence. It involves photographing people in their bubble, doing things in their natural way

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Creating A Brand That Resonates With Your Audience

Creating A Brand That Resonates With Your Audience

Creating a brand that resonates with its target audience is vital in this competitive business environment. If customers are not happy with your brand.

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A Lens to Lucrativity? Considerations When Setting Up a Vlog

A Lens to Lucrativity? Considerations When Setting Up a Vlog

Promoting your business covers different disciplines. From podcasts to blogs and everything in between. one of the best ways to make money is to use vlogs.

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Books That Get Leads - Colin Campbell

Books That Get Leads - Colin Campbell

Does the prospect of publishing your own book sound scary? Do you have something to share, but want to know the best way to go about it?

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The Difference Between Brand and Branding - Sapna Pieroux

The Difference Between Brand and Branding - Sapna Pieroux

The Fearless Business podcast welcomes Sapna Pieroux, brand expert, founder of award-winning brand consultancy InnerVisions ID, author of Let’s Get Visible

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The Importance of Personal Branding and Photography - Stuart James

The Importance of Personal Branding and Photography - Stuart James

Personal branding is not given enough attention and this can lead to a struggle to connect with people.H ow do you use imagery to improve this connection?

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5 Exemplary Ways to Make Your Small Business Stand Out of the Crowd

5 Exemplary Ways to Make Your Small Business Stand Out of the Crowd

If you’re a small business that’s looking out to stand out from the crowd, here’s how to do it. Know that these factors have worked for countless companies

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