Business and Personal Branding News, Tips and Advice

Branding is more than just a logo. It’s a way of communicating with your customers, whether they are local or global. It’s also a way of communicating with yourself as an entrepreneur.

We're all familiar with the concept of business branding, but what about personal branding? Personal branding is a way to define yourself as an individual in the work place, in your industry and beyond. It allows you to showcase your strengths and make them easily recognisable.

I believe that every entrepreneur needs a personal brand as well as a business brand. In this article, I’ll explain why it’s important to have both, then give you some tips on how to develop them.

Latest posts

Grammar Mistakes To Avoid In Marketing Copy: Common Errors That Can Hurt Your Brand

Grammar Mistakes To Avoid In Marketing Copy: Common Errors That Can Hurt Your Brand

Understanding grammar rules and avoiding mistakes in your marketing copy is essential for maintaining the integrity of your brand.

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How Can Branded Merchandise Amplify Your Business?

How Can Branded Merchandise Amplify Your Business?

Branded merchandise helps companies cut through the clutter of modern media and reach their audiences. It can help increase brand awareness.

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8 Ways to Boost Brand Awareness Using Promotional Products

8 Ways to Boost Brand Awareness Using Promotional Products

You’ll have a hard time staying in business, after all. Here are just eight of the top ways you can boost brand awareness by using promotional products.

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Why Branding is Essential For Small Businesses

Why Branding is Essential For Small Businesses

Branding can take your small business to the next step so don’t waste time ignoring it. If you’ve found this article helpful, take a look at the rest.

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5 Reasons Why A Business Card Is Essential For A Photographer

5 Reasons Why A Business Card Is Essential For A Photographer

These are a few reasons why you should have cards printed and ready to go; even if you are a photographer who thinks no one wants your business card.

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The Business of Fitness: How to Stand Out as a Personal Trainer

The Business of Fitness: How to Stand Out as a Personal Trainer

As a personal trainer, you are uniquely positioned to help people with their health. The fitness industry is competitive, it is challenging to stand out.

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A Beginner's Guide To Naming A Fashion Business

A Beginner's Guide To Naming A Fashion Business

One of the major goals of the fashion industry is to create distinctive styles and trends that'll captivate their audiences for years to come.

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The Anatomy Of An Unforgettable Brand

The Anatomy Of An Unforgettable Brand

Imagine if you were able to make your brand totally unforgettable. Prospects would see it once, and then never forget it. 

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How Should A Business Website Better Represent Your Brand?

How Should A Business Website Better Represent Your Brand?

It’s very easy to recognise that you need a business website. It’s only the truly humble stores that may not think they need one.

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8 Tips For Creating Strong Brand Awareness For Your Business

8 Tips For Creating Strong Brand Awareness For Your Business

Brand awareness ensures your target audience recognises your business through media, design, and adverts. Don't confuse brand awareness with brand identity

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Brand Mascot: A Super Emotive Tool for Brand Marketing

Brand Mascot: A Super Emotive Tool for Brand Marketing

A brand mascot as a cartoon character way of creating a playful tone for your brand. It attracts customers because humans crave friendly, human connections

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5 Tips For Entrepreneurs For Brand Building

5 Tips For Entrepreneurs For Brand Building

Everyone is going for entrepreneurship but they lack the basics for brand building. Making a product is easy, but selling it is a whole different thing.

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Turning Your Clothing Ideas Into A Full-Fledged Business

Turning Your Clothing Ideas Into A Full-Fledged Business

It’s a good idea to have passion for the business you’re running. While there are some passions that don’t make the transition to a full-fledged business.

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How to Plan and Host International Brand Launching Event

How to Plan and Host International Brand Launching Event

Running a successful business means building a strong brand and offering reliable products and services, no matter your niche or the size of your company.

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Best Legal Advice For Startup Entrepreneurs

Best Legal Advice For Startup Entrepreneurs

Startup entrepreneurs encounter endless challenges during the early stages of business. Avoid legal challenges as they can slow down the progress further.

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The Best Angles for Lifestyle Photography

The Best Angles for Lifestyle Photography

Lifestyle photography is about capturing everyday life and its essence. It involves photographing people in their bubble, doing things in their natural way

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Creating A Brand That Resonates With Your Audience

Creating A Brand That Resonates With Your Audience

Creating a brand that resonates with its target audience is vital in this competitive business environment. If customers are not happy with your brand.

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A Lens to Lucrativity? Considerations When Setting Up a Vlog

A Lens to Lucrativity? Considerations When Setting Up a Vlog

Promoting your business covers different disciplines. From podcasts to blogs and everything in between. one of the best ways to make money is to use vlogs.

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Books That Get Leads - Colin Campbell

Books That Get Leads - Colin Campbell

Does the prospect of publishing your own book sound scary? Do you have something to share, but want to know the best way to go about it?

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The Difference Between Brand and Branding - Sapna Pieroux

The Difference Between Brand and Branding - Sapna Pieroux

The Fearless Business podcast welcomes Sapna Pieroux, brand expert, founder of award-winning brand consultancy InnerVisions ID, author of Let’s Get Visible

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The Importance of Personal Branding and Photography - Stuart James

The Importance of Personal Branding and Photography - Stuart James

Personal branding is not given enough attention and this can lead to a struggle to connect with people.H ow do you use imagery to improve this connection?

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5 Exemplary Ways to Make Your Small Business Stand Out of the Crowd

5 Exemplary Ways to Make Your Small Business Stand Out of the Crowd

If you’re a small business that’s looking out to stand out from the crowd, here’s how to do it. Know that these factors have worked for countless companies

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What are the Key Elements of a Brand Identity Design?

What are the Key Elements of a Brand Identity Design?

What are the Key Elements of a Brand Identity Design? A brand identity design is a crucial component of your brand’s marketing strategy.

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Tips to Help You Stand Out from Other Business Owners

Tips to Help You Stand Out from Other Business Owners

Do you want to be a successful business owner? If so, you will need to find a way to stand out from the crowd. You can't just do what everyone else does.

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How To Boost Your Company's Brand Reputation

How To Boost Your Company's Brand Reputation

If you’re struggling currently or want a stronger brand reputation then continue reading for some tips. You’ll be on your way to improving your business.

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How to Fully Professionalise Your Business From The Start

How to Fully Professionalise Your Business From The Start

If you’re looking to empower your company and fully professionalise your business from the very start, now is your opportunity to take action.

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The Importance of Great Packaging for your Brand

The Importance of Great Packaging for your Brand

​Whether you are a small business or a large enterprise, great packaging can make or break the success of your company from the very onset.

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Tips For Building Customer Confidence In Your Brand

Tips For Building Customer Confidence In Your Brand

Making sure your customer base is not concerned about the services or items you offer can be a challenge in the current time.

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How to Give Your Business a Professional Makeover

How to Give Your Business a Professional Makeover

Creating a successful business is not a one-step job. There are different aspects to creating success and maintaining it.

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Buying The Right Car For Your Business

Buying The Right Car For Your Business

​No matter if you order a custom car, or visit a second-hand dealership, having a company car in your business can make you seem a lot more professional.

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How to Use Branded Apparel to Increase Brand Recognition

How to Use Branded Apparel to Increase Brand Recognition

Brand recognition is something most businesses thrive for. Building a brand is important for big companies; local businesses need to build a solid brand.

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Tips For Creating Persuasive Website Branding

Tips For Creating Persuasive Website Branding

What is the most successful way to persuade people when speaking to them? You must be self-assured, talk quickly, and avoid cursing, among other things.

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4 Benefits of Branded Products

4 Benefits of Branded Products

Using customised branded products in your business has many benefits. Reward customers, motivate your staff, boost publicity or make a mark at tradeshows

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​How to Ensure That a Trademark License is Done Properly

​How to Ensure That a Trademark License is Done Properly

When your business starts growing and eventually the brand becomes recogniable, it is the best time to think about licensing your trademark.

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Building a Personal Brand with the Help of Programming

Building a Personal Brand with the Help of Programming

​Personal branding involves establishing a public persona for a specific target audience. It reflects who you are and what you stand for.

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How To Build A Brand Customers Will Trust

How To Build A Brand Customers Will Trust

​If you want to build a successful business, you’ll need to build trust in your brand. Trust is a crucial component of any business.

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How to Build a Winning Brand

How to Build a Winning Brand

Branding is more important than you might think. What you need is a brand that communicates your deeper core values to your customers.

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Simple Steps You Can Take to Give Your Business a Professional Look

Simple Steps You Can Take to Give Your Business a Professional Look

​It does not take much to start your own business. In fact, an unprofessional launch can hold you back from creating a big enough impact in the market.

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Why Your Brand Needs A Podcast

Why Your Brand Needs A Podcast

What is it about podcasts that makes them effective for PR and how do you start? We’re going to look at reasons why your business needs a branded podcast

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Clever Ways To Get People To Remember Your Brand

Clever Ways To Get People To Remember Your Brand

Some business owners are too busy with running their company to get the brand well-known and can end up swept to one side.

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