November 4, 2024
Being a student, we must think about building a personal brand. Though it’s not an easy step, it’s worth trying. It help you stand out from the other students and crack interviews.
You must agree with me - your personal brand speaks louder than your resume—especially if you’re a student entrepreneur.
Whether you're building a startup, freelancing, or launching a podcast, how you present yourself online and offline can shape the opportunities that come your way.
According to a study, 70% of employers use social media to screen candidates, and that number is even higher for startups and investors. So, if you're a student dreaming big, now’s the perfect time to shape your personal brand with intention.
Personal branding is simply how people perceive you based on your actions, words, and online presence. For student entrepreneurs, it’s a way to build trust before you have a long track record (which takes time).
You don’t need years of experience to build credibility. You need clarity, consistency, and authenticity. A strong personal brand helps you in the following.
Now that you aware with the basics of personal brand concept. Let’s learn how you can put yourself in the process.
Before branding yourself, know what you bring to the table. Ask yourself:
Use free tools like 16Personalities or CliftonStrengths to gain insight into your core traits. For example, if you're an extroverted communicator, your brand might lean toward public speaking, content creation, or advocacy.
A student passionate about sustainability started a TikTok channel showing zero-waste lifestyle hacks in a dorm room. That personal brand turned into brand deals and a startup grant within six months.
Google yourself. What shows up?
If you're serious about entrepreneurship, curate a digital footprint that reflects your interests and values. Here’s how:
Build a simple website or portfolio using platforms like Card, Notion, or Wix. It doesn’t have to be fancy—just a clear snapshot of who you are and what you do.
As a student, you have a superpower. You’re in learning mode. People love following stories of growth.
Instead of trying to appear as an expert, simply document what you’re learning. Some content ideas:
Go with piece by piece. For example; post once a week on LinkedIn, Medium, or your blog. You’ll build confidence and an audience over time.
Another great method to build a personal brand as a student entrepreneur through network development. The best way is use your university’s ecosystem to your advantage.
You don’t need to be a solo brand builder. In fact, collaborating helps amplify your reach. Tools like MetaStream can also help streamline your content strategy, stream together, and presence across platforms. Here’s a few ideas you can try.
The more value you bring to others, the stronger your brand becomes.
Another way to strengthen your brand as a student entrepreneur is through utilising tools that help you go digital. For example, Canva is a good platform for personal branding visuals and pitch decks. Use Notion to create a free online resume, blog, or link hub. And there’s more.
Use opportunity when you see, the harder you try, the better your result would be.
Your student years are a golden opportunity to build something that lasts beyond a GPA. A strong personal brand can unlock internships, investors, collaborators, and lifelong supporters.
So, without wasting any time, start it today. Update your LinkedIn. Write that first blog post. Share your story. Because in the world of entrepreneurship, your story is often your strongest startup.
About Author
Neeraj is a Content Strategist at The Next Tech. He writes to help
social professionals learn and be aware of the latest in the social sphere. He recently covered an informative article on RFID blocking wallet with Airtag with details.
