March 8, 2023
The Importance of Keyword Research in SEO
Google keeps introducing new algorithm updates, SEO and Keyword Research remains a crucial component of a successful online marketing strategy.
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Search Engine Optimisation (SEO) is the process of making it easier for search engines to find and categorise your website. The end goal is to improve your ranking in search engine results pages (SERPs) so that you appear higher up the list when someone searches for your business, product or service.
To get started with SEO, you'll need to do some research into how search engines work and what they look for when indexing websites. This guide will give you an introduction to SEO for small businesses and help you understand how to implement your strategy.
The first step in improving your SEO is to research your competition - how are they doing, who are they targeting, what keywords are they using? This information will help you determine where you sit in the market and how you can improve. For example, if most competitors are targeting "SEO" then this is probably a good keyword for you too!
