December 18, 2023
Whenever a word viral pops up, your brain instantly makes you recall that one meme that made you laugh for days, or that one ad campaign that changed your perspective, or that one Instagram reel that you sent to your friends. While you may wonder if the virality was due to luck or anything else, the answer would always inevitably be SEO.
What is SEO? SEO or Search Engine Optimisation is the process of creating or tweaking content in a strategic manner so as to make it favorable to the algorithm and search engines. While many still think that SEO is all about inserting keywords into blogs, it has taken on very different roles and propels the digital marketing space to help businesses generate more and more revenue. While no one talks about their secret, there’s probably a reputable agency behind every viral post. Let’s break down SEO and virality in this blog.
In today’s world that is run by algorithms, visibility equates popularity, which results in more sales and stronger brand recognition. An SEO agency would make sure that the content you are putting out either for marketing or for brand awareness, is such that it resonates with people from the very moment they see it. Considering how everyone has a shorter attention span now, SEO agencies bank on making the first few seconds of your content catchy or relatable to hold on to the attention of viewers.
Once visibility is cracked, SEO focuses on discoverability. SEO strategies are also used to make your content discoverable to a large group of people. By making your content stand out from the rest and rank higher in search results, get recommended by YouTube or find a place in Pinterest boards, SEO agencies make you reach a diverse audience which get converted into loyal customers.
In the days of yore, SEO was all about stuffing keywords into blog posts, but now, SEO strategies have become very trendy and sophisticated. SEO is no longer limited to web content or written words anymore. SEO has expanded to social media marketing, video-based marketing, and more. Influencers have been using various platforms like YouTube, Instagram, and TikTok to make their content viral, and brands that collaborate with them inevitably get a share of that virality. Carefully chosen hashtags and strategic placement of keywords in the captions and in the “in-video” text help the creators reach a wide range of audiences and go viral.
People like being understood and feel seen. It is basic human psychology that people are drawn to something that they relate to. SEO banks upon this human tendency to understand personal expectations of target audiences and generate content in such a way that they find it relatable and make the content go viral. SEO agencies understand what people want. They take a look at what people are searching for? What are the problems they are trying to solve? What kind of terms are they using to search? Based on all these insights, SEO experts make sure that your content matches the expectations of the consumers and you give them what they want to see.
SEO is a gift that keeps giving. It makes content gain wider acceptance for a longer period of time. Even though many people think virality is about getting popular in seconds, that is far from the truth. Content can go viral even months after it is posted. The right time and point of the algorithm matters a lot in deciding when a content would go viral. With the right SEO, you do not only get short term recognition but long term benefits like sustained growth. A well optimised blog will attract readers even after years of being a poster. Similarly, a good Instagram reel would keep resurfacing every once in a while. Therefore, SEO is always long term.
When SEO blends with creativity and talent, brands and businesses would instantly go viral. If you seek that virality, you must invest in the services of reputed and reliable SEO agencies with years of experience helping clients in your industry get viral.
