Business and Personal Branding News, Tips and Advice

Branding is more than just a logo. It’s a way of communicating with your customers, whether they are local or global. It’s also a way of communicating with yourself as an entrepreneur.

We're all familiar with the concept of business branding, but what about personal branding? Personal branding is a way to define yourself as an individual in the work place, in your industry and beyond. It allows you to showcase your strengths and make them easily recognisable.

I believe that every entrepreneur needs a personal brand as well as a business brand. In this article, I’ll explain why it’s important to have both, then give you some tips on how to develop them.

Latest posts

Clever Ways To Get People To Remember Your Brand

Some business owners are too busy with running their company to get the brand well-known and can end up swept to one side.

4 Aspects Your Business Will Need To Nail In Order To Really Look The Part

Any stakeholder involved will need to look at the company and believe in it. They need to trust that their lives can be improved by it in some capacity.

How To Improve Your Business’s Curb Appeal

It might seem old-fashioned in a world in which viral marketing and multimedia campaigns have become important weapons in a business’s marketing arsenal.

The 4 Things You Must Do To Create A Solid Brand

Creating a solid brand is the first things that any business should do. This should be your priority before setting up any websites or marketing materials

6 Trends Shaping The Future Of Customer Experience

Most of the changes in customer experience are driven by consumer demand. Customers crave personalised, smooth experiences.

The ABCs Of Revamping Your Shop Floor Environment

If you run a retail business of any kind, the shop floor will stand out as your most valuable asset. Maybe it's time to revamp your shop floor.

The Best Online Video Editing Software for Windows or Mac

You probably want to get some great quality video for your social media channels. A much better option, which I'm about to introduce you to called InVideo

Your Website Is A Digital Business Card. Don't Waste It

Your business has relatively few touchpoints with the outside world. You interact with customers in a handful of ways, a digital business card can help.

Making A Great First Business Impression Any Time - What You Should Know

When you’re hoping to run a successful business, one of the best things you can do is make a great first impression for your business.

How can Conversion Rate Optimisation Help You Grow Your Business

Conversion rate optimisation allows you to make traffic that is already visiting your site work harder for you and allows business growth at a low cost.

4 Trade Show Giveaways That Are Better Than Branded Pens

It’s important for businesses to have a clear digital marketing strategy, there’s still something to be said for a personal touch at a trade show.

Why Your Employees Are Important To Your Brand

For some, it is a logo, others, a product. The truth is, it’s a combination of many things. Most important though is what your employees think.

No Double Takes: Making Your Business Instantly Recognisable

People will trust a business they recognise a lot more than one they’ve never seen before. How exactly are you supposed to make a business recognisable?

Five Ways To Improve Your Professional Image

How people see you in business is vital, the more professional the image of your company is, the better. Five ways to improve your professional image.

3 Must-Read Strategies That Give Your Business The Edge

Whatever market your business is in, you will not be the only company offering a product or a service. Many companies find it hard to generate revenue.

Creating A Window Display That Turns Heads

When running a brick-and-mortar store, an inviting window display is key to attracting customers. Here are a few tips to creating a top window display.

Emotional Branding To Connect With Human Beings

Emotional branding is a strategy to bridge the gap between the brand and the being. When your customers are inspired by your marketing campaigns.

How To Make Your Small Business Stand Out

Whether you have just started out or you’re focusing on a niche market, being a business on a smaller scale can be hard to stand out as a business.

Building A Strong Brand For Your Craft Business

Building a strong brand for your craft business is one of the first things that you should focus on. Your brand is important: people will always pay more.

How To Get Green At Work

When it comes to the office, everyone is trying harder to be more eco friendly. Being green at work is important for a few reasons.

Why No One Cares About Your Brand Values

Branding is important to any business. It puts them out there and enables them to reach their target audience, drive sales and gets results.

3 Business Essentials You Need

In business, you have to be proactive. When you know what you want to achieve, you love what you do, and you’re driven, you’ll find that you have goals.

The Key Areas Where Businesses Struggle

Businesses of all sizes can struggle with various issues. Whether you're just starting out or your business is on the road to success.

Push Notifications: A New Approach to Engaging Your Target Audience

You can find out more about push notifications and how effective they are with The Power of eLearning Industry's Push Notifications Infographic below.

3 Offline Marketing Techniques Your Business Should Be Using

Social media marketing and pay per click ads are such popular ways of advertising a business because they’re cost effective and they have a large reach.

Creating Your Online Portfolio and Presence

When it comes to creating your online space, the chances are you either have a blog, website or a portfolio set up somewhere already.

Create A Captivating Story For Your Business's Brand

Telling a good story with your branding helps to define your coaching business and can also set out the values that you strive towards.

How Business Coaching For Health Coaches Can Be Beneficial

When we hear the word coaching, we all think that it just means coaching of some game. But it is not true. You might have heard of the health coaching.

Easy Ways To Rebrand Your Business

Rebranding takes a lot more than simply giving the walls a lick of paint, so take a look at these easy ways to rebrand your business, logo and premises.

What More Could You Do To Captivate The Target Market?

This is the question that every entrepreneur with big aspirations wants to answer. Maybe your business has already achieved success to some degree.

4 Branding Hacks That Will Boost Your Business Success

Running a modern business comes with a lot of different considerations and things that need to be sorted out. Setting the brand up for future success.

Who Is The Best Business Coach In The World?

Some business coaches are better than other ones. So, before you jump into another relationship, set aside some to get to know your coach.

4 Simple Ways To Sell Your Brand

When it comes to selling your brand, it can be hard to know what is the best way to go about it. Focus on how you can advertise yourself online.

Here’s What You Can Do To ‘Level Up’ Your Brand

59% of people questioned said that they prefer to buy items from brands that are familiar to them! We discuss what you can do to level up your brand.

What A Product Needs To Succeed

The products you create and sell are hugely important in your business, as they are how you make money, so nail the packaging and sell more products.

Strategies to Improve Customer Trust in Your Brand

Branding is the most important aspects of this. is not simply the creation of a logo or colour scheme. It is creating something which customers believe in

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