There are numerous ways you can get your customers to remember your brand, however, some are more successful than others. It depends on what type of business you have, and the level of effort you are prepared to make to each one. Some business owners are too busy running their company to get the brand well-known and it can end up swept to one side. If you don’t want this to happen, have a look at some of the things you can do below:
Consumers will buy products because of the benefits they will get from owning it or using it. When you promote your products keep the benefits in focus and use the features to make it more memorable to your customers.
Connect to your customer’s emotions and you are bound to be on to a winner. It doesn’t need to be sad emotions either. Humour is commonly used as a selling aid and will certainly bring customers back for more. Customers like to hear a story too, tell them all about how you started, make sure it’s on the light-hearted side.
There are now many people who want to be more environmentally friendly and will only buy from businesses who are making an effort to do the same. Handing out items like branded reusable coffee cups that your customers can make use of again and again will not only make your customer remember you but remember because you share one of their values in life. You may also find that your customers will love things like your products been wrapped in eco-friendly packaging and will often return to you because of it.
Every generation is now using social media. Whether it’s LinkedIn, Facebook, Twitter, or Instagram, etc. they are on one of them. Make sure you have interesting and relevant adverts, posts, and pictures on the platforms and they are right for your business. Things like behind the scenes or sale release dates go down a treat with customers and will be sure to get them to remember you. These kinds of pictures will also help your customers be able to see exactly who they are dealing with rather than just a nameless company that doesn’t care.
Offering promotional gifts is a really good way to make your brand remembered. Adding key promotional tags or your brand logo on something that will be seen each time it’s used is only a positive. Tote bags are usually a welcomed gift or keyrings and USB sticks. Things like t-shirts and mugs are commonly used at trade events. Pens are also another great promotional gift to hand out, they are brilliant for being left in places like your lobby, customers will tend to use these pens to throw in their bag.
Your brand is your business, and the products or services that you sell are really important. However, sometimes your consumers will look at your brand reputation and level of customer service. If you show your brand off and always provide excellent service, you will be well on your way to getting your brand remembered.