Top Digital Marketing Strategies to Grow Your Business

Last Updated: 

July 29, 2023

Do you want to boost your business growth?

As a business owner, it’s important to ensure steady growth. Today’s marketing strategies allow you to reach a variety of demographics online. You can use narrow targeting to spread your message to the right people.

The list of potential online marketing approaches is long. Some of the methods work better for certain companies and individuals than others. For instance, visual-heavy social media platforms are great for designers, artists, and lifestyle businesses.

In this article, we are making an overview of the top digital marketing strategies to grow your business. You’ll learn how to harness the power of search engines, social media, and website optimisation for your business goals.

Key Takeaways: Top Digital Marketing Strategies to Grow Your Business

  1. SEO (Search Engine Optimisation): Optimise your website for search engines to increase organic traffic, improve visibility, and boost search rankings.
  2. Content Marketing: Create valuable, engaging, and shareable content to attract and retain customers while establishing your brand as an industry authority.
  3. Social Media Marketing: Utilise popular social media platforms to engage with your target audience, share content, and promote your products or services.
  4. Email Marketing: Build and nurture customer relationships through targeted and personalised email campaigns that drive engagement and conversions.
  5. Pay-Per-Click Advertising (PPC): Invest in paid search advertising to gain immediate visibility on search engine results pages and attract targeted leads.
  6. Influencer Marketing: Partner with influencers in your niche to reach new audiences, boost brand awareness, and leverage their authority to drive conversions.
  7. Video Marketing: Use video content to capture audience attention, showcase products or services, and convey complex information in an engaging manner.
  8. Analytics and Data-Driven Decisions: Monitor marketing performance using analytics tools, and make data-driven decisions to refine and optimise your strategies.
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#1: Content Marketing

Content Marketing
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Content is king – a mantra among internet marketing professionals who have harnessed the power of content marketing. This practice involves the creation of original content that is useful for your site visitors.

The content involved in these marketing efforts may cover many types of online creations: blog posts, infographics, videos, and e-books. When you post genuinely useful content, your visitors are going to feel that your business is authoritative in the field.

Sometimes people confuse content marketing with traditional marketing materials. These blog posts and videos should aim to inform, explain, and inspire. Just listing the benefits of your services or products is regular advertising.

The key is getting people interested in what else you can offer besides answering their questions and explaining the important concepts in your industry. Trustworthy and helpful content fosters long-term relationships with your followers and visitors.

#2: Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO)
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SEO is an umbrella term for many activities that have a single goal of getting better ranking on search engine results. The results are tied to particular phrases and keywords relevant to your business and industry.

Since more and more people use mainly Google to find information, it’s crucial to rank high on the first results page. In fact, most people won’t even open the second or third results pages. Because of how long it can take to understand the way search algorithms work to display content, using an agency can be a sensible business decision. Working with this Scorpion digital marketing platform will allow you to free up time to ensure you're providing a quality service to your customers; whilst Scorpion works in the background to improve your standings in online search results.

The two main pillars of optimisation are on-page SEO and off-page SEO. The first one covers correct page titles and headings, speed improvements, and relevant content. Off-page SEO mainly aims to earn backlinks from reputable sites to boost your ranking through Google’s algorithms.

SEO is connected to content marketing. When you have useful content on your site, you increase the likelihood of getting a better position on the search result page ranking on Google and other search engines.

#3: Email Marketing

Email Marketing
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Email may be one of the oldest components in today’s online sphere, but it’s nonetheless important. When you are conducting email marketing campaigns, the essential tool you have is a list of contacts.

The quality of your contact list predicts the success of your efforts. This is the reason why buying a list of email addresses yields poor results. You want to have the email addresses of people genuinely interested in your business.

The best email marketing campaigns include more than just sales content. Similar to content marketing, you should provide genuine value to your subscribers. Every now and then, you can throw in an enticing offer with a clear call-to-action (CTA).

One of the top ways to collect email addresses is by asking for a subscription in exchange for providing an e-book, how-to video, or some other digital resource. That way you can be sure your subscribers are interested in your industry in the first place. Check out this website for more information and further guidance on how to get started.

#4: Website Investments

Investing in Your Website
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Investing in your website is crucial in the context of digital marketing. As brick-and-mortar businesses use their commercial properties for marketing purposes, you should aim to maximise the potential of your digital space too.

Make your site fast. Quick loading speeds help with user retention. If you are selling something on your website, having a fast website will help you sell more products. Slow sites get penalised by Google and people may lack the patience that effectively leads to abandoned shopping carts.

Use the power of content marketing on your website. Provide posts and pages that are filled with useful information. Design for conversions. Have clear CTAs on your site and drive more people towards the final step of your sales funnel. There are many potentially high-yield upgrades that will supercharge your web presence.

If you want to learn more about getting the most out of your sites, look into conversion rate optimisation (CRO).

You will also find that all of this is much easier and simpler if you have the right kind of help - so it might be a good idea to look into finding a digital marketing team to help you out. To choose a digital marketing agency can itself be a tricky thing to get right - but as long as you make the right choice, it can prove to be one of the most important things you have ever done for your own business.

#5: Social Media

Social Media Marketing
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Social media marketing should not be overlooked. It’s a digital marketing field that is constantly changing. But some of the key principles won’t change even if the top social media platforms rise and fall.

Engagement with your target group is the basis of a successful social media campaign. But you should look farther than relying on vanity metrics like reactions and comments. Most campaigns aim to directly boost your revenue. Surface level engagement may not lead to profits.

Rather than focusing on surface level engagement try and utilise outreach tools such as hashtags. Remember when using hashtags it's important to not spam or use generic hashtags such as "#followforfollow". Hashtags such as this pose the risk of you getting your account shadow banned. Instead, try looking for more niche and relevant hashtags by using something like hashtag generator instagram.

Most social media platforms allow you to utilise free and paid marketing strategies. Let’s take Facebook as a practical example. You can use their paid Facebook Ads section or free Facebook Groups.

Social media has a lot of unwritten rules. For example, you can use Facebook Groups for marketing, but you need to be smart about it. In most groups, blatant advertising results in a ban. But slowly developing relationships in groups for business purposes isn’t discouraged.

In a Nutshell: Digital Marketing Strategies for Business Growth

Business growth rests on solid marketing strategies. Nowadays the question isn’t whether to go digital. Instead, it’s how exactly to advertise your business online as there are numerous opportunities available.

These are the top digital marketing strategies that you should try:

  • Email marketing
  • Content marketing
  • Social Media marketing
  • Search Engine Optimisation (SEO)
  • Market-focused website optimisation and design

Many of the marketing strategies at your disposal are connected. Content marketing blog posts can be shared on social media to boost engagement and refer back to your site. The same content may start appearing on search engines, effectively boosting your SEO efforts.

Not sure where to go next? Bring in a marketing expert.

When your first launch your company, it’s likely that you’ll want to take on the vast majority of the work yourself. This can help reign in costs and ensure that you can execute your vision clearly. However, outsourcing, or even hiring new staff, can help take your business to the next level. The right team will bring in new ideas and expertise, helping you conquer any issues that may come your way.

As a result, if you are looking to up your game and improve your digital marketing plan (using the above strategies & more), you should definitely consider hiring a marketing expert. They can use their unique qualifications and experience to ensure you are always putting your best foot forward when it comes to marketing - meaning that you can avoid common mistakes and connect with your target audience that much quicker.Thankfully, finding the right marketing personnel has never been easier - as you can rely on marketing recruiters to do the hard work for you. Simply send out a job specification and wait for the applications to flood in. Still unsure? Hiring a marketing manager or assistant means that you can focus on other areas of your business, improving efficiency and productivity within the workplace.

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