November 8, 2024
"HELP! My Marketing Sucks!"
Everyone I speak to is struggling with marketing and generating leads for their business. And instead of REAL marketing, they are spraying marketing shi*t all over prospects without even realising it.
If you want to know what the 7 Biggest Secrets in Marketing that expensive marketing consultants don't want you to know, then READ ON...
These are NOT marketing; these are tools that we use in marketing.
Marketing IS nurturing prospects once we've attracted someone's attention using the tools above.
...and just chucking out boring, vanilla, marketing sh*t.
Copywriters who earn $25,000 for a 2-page sales letter earn their money by first researching their client's ideal client, the target market, and the client's pain points.
They are also great at writing content, so take the time to research before putting pen to paper.
It's a simple framework (not mine):
A - Attention
I - Interest
D - Desire
A - Action
My PDF Download in the bonuses will tell you about a simple framework which will help you to create really engaging content.
Each piece of content you write should contain these 4 principles...ALL OF THEM!
And tell stories, for goodness sakes. Let's not make this all about you and your bloody products.
Shout about your wins with clients.
A little Marketing 101 -
All I hear are things like:
"I tried Facebook Ads and it didn't work for me!"
You hit "The Blue Boost Button" once and burned through fifty quid...but got no leads? You're not an FB ad expert so I'm not surprised. I spent $4,800 learning about FB ads before I got the hang of it and started making it work for me.
"I tried cold calling and it didn't work for me!"
I can guarantee you called one or two people, pissed them off and then gave up. You'll get 1 person interested for every 70 calls you make.
"I tried Email Marketing and it didn't work for me!
Your products target mums with school age children and you sent your email out at and you sent your email marketing "campaign" at 11am on a Tuesday morning during half-term. Are you surprised it didn't work? But did you resend it next week?
If you're measuring success on sales, then you have FAILED.
If you're measuring how many conversations you're having and prospects your nurturing then you are WINNING.
A sale is a LAG indicator. If your target is 2 new clients per month, and you get to the end of the month having only created 1 new client, there is nothing you can do to influence this up or down. The horse has bolted.
But...
Measure LEAD indicators and if, halfway through the month, you've generated 20% of the leads you need to create 2 sales...you can up the volume of activity in your marketing and generate the extra 80% of leads.
Measure LEADS and NOT sales.
Focus on those who love your content.
You've created great results for your clients, SO SHOUT ABOUT THEM.
Can you double someone's turnover in 6 months?
Then TELL PEOPLE about it.
Can you change people's lives?
Then tell stories about the lives you've changed...
Hate the VAT man, then write about it.
Do you know 16 Secrets About Pigeons that the Government Don't Want You To Know...
WRITE ABOUT IT!
Simply put, if you've got no systems and rely on your brain you will FAIL!
This is just a huge mistake! You should be spending 15-20% of your TURNOVER on marketing activities.
Most people don't spend on marketing because they fear what will happen if, "It doesn't work!"
You get the picture.
...then follow this link to access the bonus items...
The most common error is confusing marketing tools, like Facebook or your website, with marketing itself. True marketing is the strategic process of nurturing prospects. You might be 'doing' lots of activities but failing to build relationships that lead to sales.
Your content likely isn't resonating because it's not based on proper research into your target audience's specific problems and desires. If you're not grabbing their attention, sparking interest, and creating a desire for a solution, they won't take action. Tell more stories and focus less on your products.
You should aim to invest between 15-20% of your total turnover back into your marketing efforts. While it can feel like a big expense, viewing it as an essential investment for growth is critical for getting the results you want.
You should measure 'lead indicators' instead of 'lag indicators'. Don't just track final sales. Instead, track the number of leads generated, conversations started, or discovery calls booked. These metrics show you if your marketing activities are on the right track to produce future sales.
Inconsistency is a major reason for failure. Trying Facebook ads once or making a few cold calls isn't enough. You need to choose the right channels where your audience hangs out and show up there consistently over time. If you need help building a consistent strategy, the experts at Robinwaite can provide guidance.
