If you’re a small-to-medium business owner, you know that digital marketing can be scary. You don’t have a large team at your disposal or millions of dollars to spend on advertising. And yet, you need people to know about your product or service.
Fortunately for SaaS companies like yours, there are plenty of affordable options when it comes to digital marketing strategies that can help get the word out, without breaking the bank.
Here are some of our favorite ways for software firms to promote their products and services online:
The best way to improve your user experience is by having a clear, concise website that is easy for your users to navigate. Make sure you have all the information they need on your site and make it easy for them to find the information they want.
Make sure you have a clear, concise website that is easy for your users to navigate. Make sure you have all the information they need on your site and make it easy for them to find the information they want.
It’s a good idea to keep your website up-to-date. This means ensuring that your content is relevant, useful, and interesting to your target audience at all times. If you find yourself wondering why it’s important to update your site, here are some reasons why:
When potential customers search for a product or service on Google, what do you want them to see? That is why Search engine optimisation (SEO) is an important marketing strategy for SaaS companies. It is the process of optimising your website so Google shows it as high up in the search results as possible.
The higher your site ranks in the search results, the more likely people are to click on it and visit your site. You can optimise your SaaS website for SEO by doing things like researching and using keywords throughout your site, making sure your site loads quickly, and creating high-quality content. If you are not sure how to optimise your website for SEO, you can hire a SaaS SEO expert or agency to help you.
There are many benefits to online reviews, including increased search engine rankings and conversion rates. You also have the opportunity to showcase your company's greatest strengths and highlight your best customers' experiences with you.
The key is getting more people to leave positive reviews for you than negative ones—and responding appropriately if someone posts a negative review about your business.
Personalisation is a key component in any SaaS marketing strategy. Personalised content can help you stand out from your competitors and improve the experience for customers who visit your website or sign up for an email list.
Personalisation doesn't just mean adding a name before the message; it's about using data to customise content based on what your leads want, not simply what you think they need.
This means tailoring emails to their specific interests and needs, showing them relevant product recommendations, and creating personaliesd landing pages based on the products they've viewed or downloaded in the past.
The goal of your digital marketing strategy should be to increase conversions. The more sales you can make, the better. But how do you increase conversions?
Start by learning what your current conversion rates are and how they compare to those of your competitors. If you know that a competitor is converting at high rates, you’ll have an idea of what it takes to convert visitors into customers.
You can also benchmark against other SaaS companies in your industry that have similar features, pricing models, target markets, or customer demographics (depending on what data is available). For example: if an e-commerce store sells $5 shirts and has 10% return visitors but only a 2% customer retention rate (which means 80% will not return), then their [conversion rate] would be calculated as follows: 10/80=12%.
It’s important to note that not all content is created equal, and your content strategy should reflect that. You can’t just generate any old piece of content and expect it to work, because you’re not looking for one-time sales. You need to create valuable content.
To define the term “valuable,” think about the following questions:
Asking these three questions will help you to understand what works for other SaaS companies, and what doesn’t. You can use this information to inform your digital marketing strategy.
Gathering the right intelligent data and using it the right way can help you understand your customers, your business, your competition, and even your industry.
In addition to providing insights into who's buying what product or service, data can also help identify trends in the market that signal opportunities for growth.
Chatbots are a great way to interact with your customers, and they can help you answer questions, give information, onboard new customers, and handle billing concerns. You can also use chatbots to help with technical issues or troubleshooting.
Chatbots have been around for a while now but they're still evolving. Facebook recently announced that its goal is to create AI-powered chatbots which will be able to understand natural language queries from users and respond accordingly (like Siri). This means your customer service team won't need as much training since they'll only need the ability to ask questions rather than write paragraphs of text for them to understand what's going on in their customer's minds!
B2B Search Engine Optimisation (SEO) is the process of optimising your website for search engines by increasing exposure and visibility. Voice search is one of the most important forms of SEO for small businesses because it's growing in popularity and can help increase your brand exposure. Smart speakers are a type of voice-activated speaker device that uses artificial intelligence to answer questions and provide information based on user intent.
When you optimise your website for smart speakers, you're ensuring that your site is prepared for any changes made by Google or Bing—which means that it will be easier for customers to find when they're searching with their voice! Websites optimised for smart speakers also help users navigate through content more quickly, making them easy to use even if someone isn't familiar with the technology.
Social media is a great way to engage with customers, promote your brand and generate leads. It can also help you measure the ROI of your digital marketing efforts. Here are some ways social media can help SaaS companies succeed:
If you’re looking to start your digital marketing plan for SaaS companies, we hope these tips will help. We know that the world of tech can be overwhelming, but we also know that it’s not impossible to succeed as long as you stay dedicated to your goals and take time out of each day for self-care.
It may seem like some of these strategies are incredibly expensive or time-consuming, but if they help drive more visitors to your website then they are worth it!