Trade shows are a great place to market your business and interact with your potential customers in a more personal way. Even though it’s important for businesses to have a clear digital marketing strategy, there’s still something to be said for the personal touch, which is why you need to make sure that your business is attending trade shows and you are performing well while you are there.
The first challenge is getting people to come to your stand in the first place, and there are a couple of effective ways to do that. Firstly, you need an eye catching display that makes good use of videos, images, and music. People won’t stop for a few boring posters. The other good way to get people to your stand is to give away the best free stuff. Even though people don’t like to admit it, we all love searching for the best swag at trade events and the stands that give away the best stuff always have the biggest crowd. Nobody is going to be inspired by pens or mouse mats, so why not try some of these alternatives instead.
Mobile device chargers are always a big hit. You’ve got a lot of business people that are constantly on the move, trying to get work done, so running out of battery is likely a common problem for them. But if you give them a great portable charger that they can use to keep them up and running, they’re definitely going to visit your stand. Make sure that your logo is on there and you’ve got a great opportunity to build brand awareness as well.
Giving out useful things is great, but remember that you’re trying to market your business, and free trials are a great way to show off what you can do. Bring some products along and hand them out to the first 20 people at the stall. If your company deals in digital products like software or graphic design, get in touch with a cd printing company and have a load of discs made up with some free trials of your software or examples of your work. Giving out a free trial of your product is the best way to find new customers at these trade events.
People will always stop for food, especially at a trade event. The food at these events isn’t always great and a lot of people forget to eat because they’re trying to pack everything in, so if you have some interesting food on offer at your stand, you’re bound to draw a crowd. If you choose something more exotic that people don’t normally have, it serves as a great conversation starter as well, so it will help you to network.
Everybody is trying to cut back on their plastic waste, and it’s important that companies make an effort to go green. That’s why water bottles are one of the most popular giveaways at trade events right now. They’re practical and people will use them while they’re at the event, and they’ll continue to use them for a long time afterward. If you have your logo on there, it’s a great marketing opportunity.
If you turn up to a trade event with pens and keychains, nobody will be interested. But if you give out some of these amazing gifts, you’ll have a big crowd all day long.