You might think that it’s just teachers and parents who have to think about storytelling. They can capture children’s imaginations and take them to new and exciting fictional worlds, which can help kids cultivate their own creativity. But did you know that entrepreneurs need to harness the power of storytelling for their business as well?
Telling a good story with your branding helps to define your business and can also set out the values that you strive towards. This will help attract your target market to come and shop with your company. Plus, telling the right kind of brand story can also help you greatly increase your company’s brand awareness.
Ready to start telling your company’s story? Here’s how you can tell a really captivating brand story.
First of all, you need to realize that this isn’t just about you. Sure, you might want to put yourself in a small part of your brand’s story, but it is important that your customers take center stage. If you give them the main role in the story, then you can clearly show the benefits and advantages that your brand will bring them. You should also find that this is also a quick way to gain customers’ trust as well.
This is your brand’s story; not a chance to pitch to clients and customers. If you do frame your story as a hard pitch then you will no doubt turn customers away, as it will come across that you only want them for their money. Any good brand story will encourage customers to use your company without you needing to try to strongly sell them anything.
Your physical store can go a long way in helping your brand story as well. Any interior design experts in the retail industry, including the likes of design4retail.com, will tell you that when you are working on your company’s brand story, you also need to work on its store’s decor. This could be the only place where a customer is even exposed to your storytelling, so you really need to make sure that the decor counts.
It’s important that your story is human, otherwise people will find it very difficult to relate to it. And if they can’t relate to it, then it won’t bring the results you had hoped for. Remember that you are trying to sell your products to people, so the story needs to appeal to them and have an impact on them too.
You need to keep things real. Focus on real people, situations, and benefits in your story. If you don’t, then you might be accused of making some false promises to your customers. Take a look at managementtoday.co.uk for some tips on being authentic in business.
It’s easy to create a story for your business’s brand, but getting it right is a little trickier. Hopefully, these tips will help you get it right the first time around.
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