Business and Personal Branding News, Tips and Advice

Branding is more than just a logo. It’s a way of communicating with your customers, whether they are local or global. It’s also a way of communicating with yourself as an entrepreneur.

We're all familiar with the concept of business branding, but what about personal branding? Personal branding is a way to define yourself as an individual in the work place, in your industry and beyond. It allows you to showcase your strengths and make them easily recognisable.

I believe that every entrepreneur needs a personal brand as well as a business brand. In this article, I’ll explain why it’s important to have both, then give you some tips on how to develop them.

Latest posts

The Difference Between Brand and Branding - Sapna Pieroux

The Fearless Business podcast welcomes Sapna Pieroux, brand expert, founder of award-winning brand consultancy InnerVisions ID, author of Let’s Get Visible

The Importance of Personal Branding and Photography - Stuart James

Personal branding is not given enough attention and this can lead to a struggle to connect with people.H ow do you use imagery to improve this connection?

5 Exemplary Ways to Make Your Small Business Stand Out of the Crowd

If you’re a small business that’s looking out to stand out from the crowd, here’s how to do it. Know that these factors have worked for countless companies

What are the Key Elements of a Brand Identity Design?

What are the Key Elements of a Brand Identity Design? A brand identity design is a crucial component of your brand’s marketing strategy.

Tips to Help You Stand Out from Other Business Owners

Do you want to be a successful business owner? If so, you will need to find a way to stand out from the crowd. You can't just do what everyone else does.

How To Boost Your Company's Brand Reputation

If you’re struggling currently or want a stronger brand reputation then continue reading for some tips. You’ll be on your way to improving your business.

How to Fully Professionalise Your Business From The Start

If you’re looking to empower your company and fully professionalise your business from the very start, now is your opportunity to take action.

The Importance of Great Packaging for your Brand

Whether you are a small business or a large enterprise, great packaging can make or break the success of your company from the very onset.

Tips For Building Customer Confidence In Your Brand

Making sure your customer base is not concerned about the services or items you offer can be a challenge in the current time.

How to Give Your Business a Professional Makeover

Creating a successful business is not a one-step job. There are different aspects to creating success and maintaining it. Learn the details here.

How to Use Branded Apparel to Increase Brand Recognition

Brand recognition is something most businesses thrive for. Building a brand is important for big companies; local businesses need to build a solid brand.

Tips For Creating Persuasive Website Branding

What is the most successful way to persuade people when speaking to them? You must be self-assured, talk quickly, and avoid cursing, among other things.

4 Benefits of Branded Products

Using customised branded products in your business has many benefits. Reward customers, motivate your staff, boost publicity or make a mark at tradeshows

How to Ensure That a Trademark License is Done Properly

When your business starts growing and eventually the brand becomes recogniable, it is the best time to think about licensing your trademark.

Building a Personal Brand with the Help of Programming

Personal branding involves establishing a public persona for a specific target audience. It reflects who you are and what you stand for.

How To Build A Brand Customers Will Trust

If you want to build a successful business, you’ll need to build trust in your brand. Trust is a crucial component of any business.

How to Build a Winning Brand

Branding is more important than you might think. What you need is a brand that communicates your deeper core values to your customers.

Simple Steps You Can Take to Give Your Business a Professional Look

It does not take much to start your own business. In fact, an unprofessional launch can hold you back from creating a big enough impact in the market.

Why Your Brand Needs A Podcast

What is it about podcasts that makes them effective for PR and how do you start? We’re going to look at reasons why your business needs a branded podcast

Clever Ways To Get People To Remember Your Brand

Some business owners are too busy with running their company to get the brand well-known and can end up swept to one side. Here's how to stand out!

4 Aspects Your Business Will Need To Nail In Order To Really Look The Part

Any stakeholder involved will need to look at the company and believe in it. They need to trust that their lives can be improved by it in some capacity.

How To Improve Your Business’s Curb Appeal

It might seem old-fashioned in a world in which viral marketing and multimedia campaigns have become important weapons in a business’s marketing arsenal.

The 4 Things You Must Do To Create A Solid Brand

Creating a solid brand is the first things that any business should do. This should be your priority before setting up any websites or marketing materials

6 Trends Shaping The Future Of Customer Experience

Most of the changes in customer experience are driven by consumer demand. Customers crave personalised, smooth experiences.

The ABCs Of Revamping Your Shop Floor Environment

If you run a retail business of any kind, the shop floor will stand out as your most valuable asset. Maybe it's time to revamp your shop floor.

The Best Online Video Editing Software for Windows or Mac

You probably want to get some great quality video for your social media channels. A much better option, which I'm about to introduce you to called InVideo

Your Website Is A Digital Business Card. Don't Waste It

Your business has relatively few touchpoints with the outside world. You interact with customers in a handful of ways, a digital business card can help.

Making A Great First Business Impression Any Time - What You Should Know

When you’re hoping to run a successful business, one of the best things you can do is make a great first impression for your business.

How can Conversion Rate Optimisation Help You Grow Your Business

Conversion rate optimisation allows you to make traffic that is already visiting your site work harder for you and allows business growth at a low cost.

Why Your Employees Are Important To Your Brand

For some, it is a logo, others, a product. The truth is, it’s a combination of many things. Most important though is what your employees think.

No Double Takes: Making Your Business Instantly Recognisable

People will trust a business they recognise a lot more than one they’ve never seen before. How exactly are you supposed to make a business recognisable?

Five Ways To Improve Your Professional Image

How people see you in business is vital, the more professional the image of your company is, the better. Five ways to improve your professional image.

3 Must-Read Strategies That Give Your Business The Edge

Whatever market your business is in, you will not be the only company offering a product or a service. Many companies find it hard to generate revenue.

Creating A Window Display That Turns Heads

When running a brick-and-mortar store, an inviting window display is key to attracting customers. Here are a few tips to creating a top window display.

Emotional Branding To Connect With Human Beings

Emotional branding is a strategy to bridge the gap between the brand and the being. When your customers are inspired by your marketing campaigns.

How To Make Your Small Business Stand Out

Whether you have just started out or you’re focusing on a niche market, being a business on a smaller scale can be hard to stand out as a business.

Building A Strong Brand For Your Craft Business

Building a strong brand for your craft business is one of the first things that you should focus on. Your brand is important: people will always pay more.

How To Get Green At Work

When it comes to the office, everyone is trying harder to be more eco friendly. Being green at work is important for a few reasons.

Why No One Cares About Your Brand Values

Branding is important to any business. It puts them out there and enables them to reach their target audience, drive sales and gets results.

3 Business Essentials You Need

In business, you have to be proactive. When you know what you want to achieve, you love what you do, and you’re driven, you’ll find that you have goals.

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