Running a successful business means building a strong brand and offering reliable products and services, no matter your niche or the size of your company. It’s what helps you stand out from the crowd of fierce competitors and keep the customers’ attention. However, planning and creating are only parts of a more extensive process, as then you also need to launch your brand in a well-organised and exciting way – by organising a brand launching event.
At first, it might sound quite simple: all you need to do is announce your new brand in front of a large audience consisting of media and potential customers and show why your company is worth their money and attention, but there’s more to it than that. A properly organised event can kickstart your sales and bring more organic traffic to your business, especially if you plan for an international event. You’ll need to focus on technicalities, such as finding the right place to host your event and preparing a budget. It’s also essential to build up the hype for your brand beforehand and ensure that you can nail the presentation part.
Read on to learn what you should focus on to plan and host a successful brand launching ceremony:
No matter what you’re planning, it’s crucial to ensure that you have all the necessary financial resources needed to cover the expenses. Before doing anything else, try to determine how much money you’d like to spend on the event and then adjust it to the amount you can afford. If you enter the planning stage with a solid budget in mind, you’ll be able to eliminate the risk of overspending. You can use one of the many event management or finance apps available these days to stay on top of things.
You should also keep in mind that you might need to have the extra margin to cover any unexpected expenses. You might need to pay different fees that you didn’t expect at first or hire simultaneous translators and make sure to find the right equipment such as push to talk microphones, listening technologies, and so on, to ensure good communication and make everyone feel included in your brand launch. It’s also worth mentioning that there’s a difference between translation and interpretation, so one person might not be enough to handle all the responsibilities.
When it comes to an international event of such a scale, you cannot underestimate the importance of picking the right location for it. This choice can make or break everyone’s experience and impression.
Several key factors should be considered when choosing the right venue. First of all, you need to focus on the location – after all, you’re planning an international event. Choose a venue that’s located in a major city with a great transportation system. Proper access to a venue can play a critical role in ensuring that investors, media, and potential buyers can easily attend the event.
Pay attention to the tech availability as well – if the venue does not provide the proper lighting, electrical function, and sound capability, it can ruin the whole launch. The venue's atmosphere is also important – you want a place that's interesting but doesn't outshine your product.
One of the best ways to keep people interested in your launch and ensure that they won’t forget about the big day is to create the hype for your new brand. Make everyone know that it’s a can’t-miss ceremony.
You can easily promote your event online by posting information about it on social media sites such as Facebook, LinkedIn, or Twitter. Consider a catchy hashtag to use whenever you post about the upcoming conference and encourage people to share the news.
You can also visit relevant forums that your target audience might frequent, try collaborating with influencers for promotion, or write guest posts for different bloggers. It’s also a good idea to add a countdown timer for the launch to your website so that everyone can wait for your product with you.
When preparing for an international brand launch, failing to choose the right technology can sabotage all the other efforts. You need to focus on picking what’s appropriate for your event and compatible with the devices that will be used. It’s crucial that you make sure all the equipment in your venue is working properly and without any issues.
Check that all the microphones, projectors, and screens are in pristine condition to mitigate the risk of technical difficulties during the ceremony. This way, you’ll be less likely to face unexpected issues on the spot. On top of that, it might be worth hiring someone who will be able to fix any issues as soon as they occur.
When the big day comes, you’re likely to have no time to take care of any organisation or content-related issues, so do your best to ensure that everything is going according to your plans before the launch.
Whether you choose to showcase your brand in a form that’s data-oriented or you opt for a more artistic or cinematic way of presenting the product, keep in mind that it’s crucial to get all the production elements right. Ensure that the lighting draws focus and sets the right mood. Be careful not to choose music that will overwhelm your presentation, and do your best to check if there are no distractions that could steal the attention away from your product.
Hosting an international brand launch is both challenging and exciting, and it’s easy to feel overwhelmed with the number of tasks you need to nail to ensure that everything goes smoothly once the big day comes. Luckily, the tips above should help you turn your brand launch into a successful and exciting event.
The key takeaways here are preparing a budget that includes unexpected expenses, picking the right place to hold your event, building the proper anticipation and creating buzz around your brand, using the right technology, and presenting your brand perfectly. Good luck!