August 21, 2022
Brand awareness is ensuring your target audience recognises your products and services through media, design, and adverts. However, it would be best if you did not confuse brand awareness with brand identity, which is how people perceive you. An excellent example of brand awareness is Netflix. We are familiar with its red and black brand colours, logo, and the signature "tudum" sound when you open the app. Marketers have been studying such iconic examples of brand awareness and will stop at nothing to determine the best strategies to implement in their businesses.
Unless you create an entirely new product, you can expect to compete with numerous other businesses in the market. An excellent way to develop strong brand awareness would be to determine what makes you different from your rivals. Start by conducting an in-depth analysis of the competition to determine how they define their brand and spread the word about their products and services. The next step would be identifying missed opportunities and figuring out how to do things differently.
Unfortunately, you cannot build a brand that has the potential to turn heads if you do not develop a deep understanding of your target audience. For starters, it would be best to define your ideal customer by figuring out what age bracket they fall into, their purchasing power, and their interests. The next step would be to identify what bothers them and brainstorm how to scratch their itch. You are better off designing a product for your client than finding clients for your products. Once you have a better understanding of your clients, you can then design your brand's various elements.
Your customers are more likely to support you if they understand what you stand for and who you are at your core. Take advantage of your website's "About Us" section to share why you started your business and the impact you intend to make. You could also go a step further and expound on your core values and why you believe they are essential to the success of your business. We suggest you make the About Us section the focal point of your website so that it's one of the first things visitors will see when they click on it. You could also get creative and change the name to "Our Story" to spark curiosity in your visitors.
A significant percentage of the population uses social media platforms such as Facebook and Instagram to interact with their loved ones and favourite brands. You could use these platforms to increase brand awareness by posting high-resolution images and videos of your products. However, the chances that your Instagram account appears on the Explore Page are slim, especially if you are a small account with few likes and followers. You could try to buy Instagram likes from platforms like famoid.com to increase your chances of featuring on the Explore Page.
Your brand will gain more awareness and support from the public if you create campaigns that give back to society or help the less fortunate. If you cannot create a do-good campaign, you could support a charity organisation that aligns with your core values. Giving back to society makes your employees proud to be associated with you and more eager to spread the word about your business. You are also more likely to attract the attention of partners and sponsors who are impressed with your work and willing to combine efforts.
Customers are less enthusiastic to try products from a brand they have never experienced. Social proof kills two birds with one stone by building trust among your potential clients and strengthening your brand awareness. Since there are bound to be clients who will take a leap of faith and invest in your products, it would be in your best interests to provide value and ensure your products do what you say they can do. After your customers have sampled your product, please encourage them to share their experience with your brand. These testimonials will provide you with all the social proof you need to bring awareness to your brand and show potential clients they can trust you.
A happy client will almost always leave a positive remark after a pleasant experience with your brand. They will also most likely recommend your products to their friends or family. Since word-of-mouth is a powerful marketing and brand awareness tool, you can maximise it by offering rewards to anyone that refers your business to someone else. The reward could be a discount on their next purchase, a gift voucher, or points they could exchange for products at your store. Of course, you must provide top-tier products and services for this trick to work. Fortunately, if you are confident in what you offer, incentivising client referrals will go a long way in boosting your brand awareness.
An essential element of brand awareness is to ensure whatever you are putting out to the public is unique and your own creation. You wouldn't want your branding efforts to fly out the window when your consumers confuse you for another brand. Therefore, we suggest you be crafty and tactful when developing your business's brand name, logo, and URL. Ensure you do thorough research to ensure nobody else uses your chosen designs. It would also be wise to tweak them to fit your company ethos and convey your message as accurately as possible.
It would not be fair to compare yourself with brands that have existed for hundreds of years and boast extensive resources to help them expand their reach. However, we hope the points above will help your target audience know you exist and have an idea of what you can offer them.
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