A Lens to Lucrativity? Considerations When Setting Up a Vlog

Last Updated: 

October 30, 2022

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Promoting your business covers so many different disciplines. From podcasts to blogs and everything in between. But one of the best ways to get a great return is to use vlogs. Video blogs will help you have a real-life interaction with your target market, and while many businesses use blogs as a way to promote, what are some of the big things you need to consider?

Can It Become a Product in Itself?

If you are using video blogs as a way to promote a service, you have to consider if it can become a product by itself. With all of the media buying on Youtube available, you will have to consider if you can turn this into something that will become a very beneficial product. You can find many entrepreneurs that host their own chat shows on Youtube, so if you are looking to diversify your marketing efforts, a vlog could become an excellent product in itself.

Focus on the Quality

Quality is everything. Not just the quality of your videos, but the quality of the material itself. This is why vlogs may seem like an easy way to get people on board, but the fact is that if you are doing enough planning, preparation, and even scripting your material, you have a better chance of creating something that is not just perfectly aligned with your brand but can get those numbers up. Don't think of a video blog as a last-minute inclusion. When you look at a high-quality video series such as the Huberman lab podcast it's easy to see that a lot of research goes into these things.

Connect With Everyone That Can Help Your Product

Not just your customers, but other influencers and bloggers can help you gain a lot more traffic. When you start to find other influencers in a related field, you can build a symbiotic relationship. As you start to find people who can complement your product (and you can complement them), you can start to reach out and make an offer. When you start to reach out to these other influencers, it also gives you additional tips along the way.

Don’t Think of It As the Defining Marketing Tool

Because video blogs and video content are one of the best ways to generate traffic, it can be easy for people to think that this is the best way forward in terms of marketing. But the reality is that it's not just the singular marketing tool; it needs to work with many others to create a comprehensive marketing protocol.

Look at the Long-Term Viability

Video blogs hinge on the support of subscribers, and this is why you may want to start thinking about refreshing your strategy on occasion. You may want to hire freelancers to work on the video blog as presenters, but also change up your content in different ways. When you consider the long-term viability of the product, it is so important to remember that videos can help with engagement, but only if you do it right.

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