10 Basics of Organic SEO That Can Help Your Business

Last Updated: 

June 7, 2024

Organic search engine optimisation (SEO) is essential in digital marketing. It improves businesses' online visibility and increases organic traffic from search engines. Organic SEO uses unpaid SEO techniques to give websites higher rankings on search engine results pages (SERPs).

You need organic SEO strategies if you want to grow your business. These basics apply to your web pages to hit the top of organic search results.

Key Takeaways on the Basics of Organic SEO

  1. Understanding Organic SEO: Organic SEO involves unpaid techniques to improve your website's visibility by optimising keywords, content, and technical aspects.
  2. Keyword Research and Optimisation: Effective keyword research identifies terms with high search volumes and their search intents to optimise page titles, meta descriptions, headers, and content.
  3. Content Creation: High-quality content that answers questions and provides valuable information is crucial for attracting traffic and building brand authority.
  4. Taking Care of On-Page SEO: Optimising title tags, meta descriptions, headers, images, and internal links improves your website’s frontend and search engine rankings.
  5. Dealing with Technical SEO: Ensuring your site is mobile-friendly, has an XML sitemap, and uses a robots.txt file helps search engines crawl and index your website efficiently.
  6. Link-Building Tactics: Building backlinks from reputable sites through quality content, guest posts, and influencer partnerships boosts your site's authority and rankings.
  7. User Experience (UX) Optimisation: Enhancing readability, navigation, and engagement on your site improves user experience and retention.
  8. Try Local SEO: Optimising for local search involves consistent business citations, a well-maintained Google My Business profile, and encouraging positive reviews.
  9. Monitoring and Analytics: Regularly using tools like Google Analytics and Google Search Console helps track performance and refine your SEO strategy.
  10. Tracking SEO Trends: Staying updated with the latest SEO trends and industry changes ensures your strategies remain effective and competitive.
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1. Understanding Organic SEO

Organic SEO is extensive work. It involves keywords, content, technical aspects, and image optimisation to make your website more enticing to users and search engines. You need to understand how every part of organic SEO works to get a higher ranking in the race for high organic search results.

2. Keyword Research and Optimisation

Keywords serve as organic SEO's foundation. They're the words people use to look for anything online. Researching relevant keywords using keyword research tools is one of the first steps in implementing organic SEO.

Identify the keywords with high search volume. Once you have a list of all the keywords, understand their search intent. You must determine which keywords can be used for informational, commercial, transactional, and navigational purposes. Specific keywords can be your target keywords—phrases people may use in a search engine when they’re looking for a solution related to your business.

Use the keywords on your page titles, meta descriptions, headers, URLs, and the content's body. This would help a search engine understand everything about your website.

3. Content Creation

Content takes up the bulk of work in organic SEO. You can use it to draw more traffic to your websites and customers to your business. Search engines prioritise relevant, authoritative, and engaging content over low-quality ones.

In creating high-quality content, you should:

  • Plan the kind of content you want to create. It can be articles, blog posts, FAQs, videos, infographics, or a combination of them.
  • Create outlines for your articles and scripts for your videos.
  • Ensure your content answers questions, provides helpful information, and solves problems so your audience finds it worthy and valuable.

Good content doesn't just help with search rankings. It's also a vessel for building your brand authority in the industry.

4. Taking Care of On-Page SEO

On-page SEO is about fixing the frontend of individual web pages to get higher search results. These techniques include:

  • Title Tags and Meta Descriptions: These two should be compelling and keyword-rich so click-through rates from search results will improve.
  • Header Tags: They're used to structure content and make the site understandable for search engines. Use H1 for the article's title, H2 for subtopics, and H3 and H4 for subsequent headings.
  • Image Optimisation: Add descriptive alt text to images and resize them so the website will load faster.
  • Internal Linking: Link other relevant pages of your website to your content so users can easily find what they're looking for.

5. Dealing with Technical SEO

Technical SEO involves optimising the website’s backend so search engines can index and crawl the website well. Here are the areas you need to optimise:

  • Mobile-Friendliness: Ensure the website is responsive and works on all devices, particularly mobile phones.
  • XML Sitemaps: A map that helps search engines understand your site's structure and find all the pages.
  • Robots.txt: This file can control which parts of the website search engines can or can't crawl.

6. Link-Building Tactics

Backlinks are essential for your website. These links from other websites that point to your site can tell search engines that you have valuable and authoritative content.

To build backlinks, create high-quality content, write guest posts for other websites, and partner with industry influencers. Avoid buying links to steer clear of search engine penalties.

7. User Experience (UX) Optimisation

Giving your users the best, most enjoyable, and most seamless UX can contribute to your site's success. Optimise these areas to achieve an excellent UX:

  • Readability: For easy-to-read content, use legible fonts, the proper font sizes, and ample white space.
  • Easy Navigation: Use a clear and intuitive menu structure to create and easy-to-follow website.
  • Engagement: Engage your audience by adding interactive elements like multimedia content, social sharing buttons, instant messaging, and comment sections.

8. Try Local SEO

If you have a business with a physical store or want to target a specific area in the country, local SEO can help. It only focuses on optimising your online presence with an aim to enhance search engine rankings and website traffic in a particular area. For expert assistance, Local SEO Station offers tailored solutions to boost your visibility and attract more local customers.

The key elements of local SEO include:

  • Local Citations: Make sure your business information, such as name, address, and phone number, is consistent across platforms and directories.
  • Google My Business: Optimise your profile on this platform so your business appears on Google Maps and local search results.
  • Reviews: Make your customers leave positive reviews on your review sites to influence local search rankings.

You still need to do keyword research and create high-quality content, but this time, write about topics that local people might find interesting and valuable.

9. Monitoring and Analytics

You must constantly monitor and analyse your SEO strategy to improve it. Track your website's performance through Google Search Console and Google Analytics. Review your SEO metrics to determine what's working and what needs to be adjusted.

10. Tracking SEO Trends

The fast-moving field of SEO requires you to track and adapt to trends if you want your website to stay ahead. Stay informed about SEO trends by following industry blogs, joining SEO forums, and taking brand-new SEO courses in your free time.

Get an SEO Agency to Boost Your Organic SEO

Mastering and consistently improving your organic SEO strategies will help boost your business's online presence and get more customers. Focusing on on-page, technical, and local SEO and fine-tuning your content are some techniques to apply and refine to achieve your goals.

While it can be tempting to work alone, hiring an SEO agency for its organic SEO services will relieve your burden. They can conduct a deep audit of your website to identify the gaps that must be addressed and create solutions to solve the problem. With an agency's help, you can slowly build your brand authority in your industry.

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