10 Essential Tips for Writing a Business Book that Actually Sells

Last Updated: 

May 2, 2023

Writing a business book can be a rewarding and profitable experience. However, putting your thoughts and ideas together is just part of the process. Writing a book that sells takes strategy, planning, and execution. Here are ten essential tips for writing a business book that actually sells:

Key Takeaways on Writing a Business Book

  1. Solve a Problem: Choose a topic that addresses a challenge your target audience is facing.
  2. Research Market Demand: Understand the need for your book in the market.
  3. Develop an Outline: Create a logical and comprehensive outline for your book.
  4. Focus on Your Audience: Keep your readers in mind and write in an engaging manner.
  5. Make it Unique: Offer a fresh perspective on your topic.
  6. Invest in Editing: Hire a professional editor to improve your writing quality.
  7. Design a Professional Cover: Create an eye-catching cover to attract readers.
  8. Build Your Author Platform: Connect with your target audience and build a community around your expertise.
  9. Plan Your Book Launch Strategy: Plan and execute a comprehensive marketing strategy.
  10. Continue Promotion: Keep promoting your book even after the launch.
Discover Real-World Success Stories

1. Choose a Topic That Solves a Problem

Your book should address a problem or challenge that your target audience is facing. Consider what you’re good at, what value you can bring, and what issues your potential readers might need help with. By addressing a specific problem, you’ll attract and engage your ideal readers.

2. Research the Market Demand

You should research the market demand for your chosen topic before starting to write. This will help you understand if there is a need for your book in the marketplace. Search for competition, do a keyword search, and look for successful books in your category to give you an idea of what’s selling well.

3. Develop a Winning Outline

Creating an outline to guide your writing is necessary. Outlining will help you identify gaps in your content and stay on track. Develop an outline that covers the problem, the solution, and the action steps. Make sure your outline follows a logical flow and covers all the critical points you want to make.

4. Stay Focused on Your Audience

While writing, it is easy to lose sight of your audience. Keep your reader in mind, and write in a way that engages them directly. Write in a conversational tone, use engaging language, and avoid technical jargon when possible.

5. Make it Unique

Your book should be unique and offer a fresh perspective on your topic. Try to approach your subject matter from a new angle and offer insight or knowledge that hasn't been shared before. This will help your book stand out from others in the market.

6. Invest in Professional Editing

Every author needs a professional editor. Once your draft is complete, hire an editor to check and improve the quality, grammar, and clarity of your writing. A professional editor can also provide feedback on the structure and organization of your book, which can make a significant impact on sales.

7. Design a Professional Cover

Your book cover is the first thing readers see, so it should be professional and engaging. Hire a professional designer to create a book cover that reflects your book's content and catches the reader's attention.

8. Build Your Author Platform

Building your author platform is crucial for selling your book. Start before you even begin writing your book. Use social media and other platforms to connect with your target audience and build a community around your expertise. This will also help you market your book when it's released.

9. Plan Your Book Launch Strategy

A book launch strategy is critical for marketing and promotion. Plan your launch strategy well in advance and involve your network for maximum impact. This could include book reviews, book signings, interviews, and press releases. Consider hiring a book launch consultant or publicist to ensure a successful launch.

10. Continue to Promote Your Book

Promotion is an ongoing process. Even after the launch, you should continue to promote your book actively. Keep your author platform updated with relevant content, offer speaking engagements, and continue building relationships with your readers. This will help you maintain momentum and keep the sales coming in.


Writing a business book that sells requires planning, execution, and marketing. By following these essential tips, you can ensure that your book has the best chance of success. Choose a marketable topic, create a winning outline, stay focused on your audience, make it unique, invest in professional editing, design a professional cover, build your author platform, plan your launch strategy, and continue promoting your book even after the launch. With hard work, persistence, and strategic thinking, you can create a book that not only benefits readers but also boosts your business.

People Also Like to Read...