4 Marketing Techniques to Deploy in Your Business in 2022

January 2, 2022

4 Marketing Techniques to Deploy in Your Business in 2022

As a business owner, you should prioritise business growth in the coming year. And in order to achieve impressive growth, you have to be willing to advertise and promote your business more than you have in the past.

As you probably know, business revenues are often directly tied to the number of “eye balls” or foot traffic that visit your website or physical location. This is why you need to drive even more traffic to your business. If you’re already driving traffic, implementing the marketing tips in this article will help increase the number of visitors and drive more revenue.

Facebook Ads

Even though Facebook has been mired in controversies in the last 1- 2 years, there’s no denying that it’s a fantastic advertising platform.

With the right targeting, ad optimisation, and A/B testing, you can easily create ad campaigns that will yield high return on ad spend (ROAS). The average Facebook Ads campaign ROAS is around $4 for every $1 spent. Let that sink in for a moment.

That means an easy 400 percent returns. And even this number is just a mere guideline. Some campaigns yield as much as $10 for every $1 spent, depending on the price of the product or service and a few other factors.

Google Ads

If you’ve ever seen some ads on the right hand side of the Google search engine results, those ads were paid for by business owners like you.

And they’re there because they perform really well, with ad campaigns yielding as much as $8 for every $1. That’s a whopping 800 percent return on investment. That is an incredible ROI for any business.

Since Google is the world’s largest search engine, it makes sense that you’ll most likely get the highest exposure to new customers and business.

Video Marketing on Youtube

As the world’s second largest search engine, Youtube users view about 5 billion videos every day. That’s mind-boggling, isn’t it? Now, imagine that you can get your ads on just a fraction of that traffic.

While the conversion rates on this platform aren’t as impressive as that of Google or Facebook, it really makes up for it by its very low cost –average cost per ad view is about 5 cents. And depending on your ad copy, you can generate returns of up to 460 percent like IKEA did.

However, to make this work, the goal shouldn’t be to directly sell viewers. You want to pique their interests so they visit your website, give you their contact, or just take some form of positive action. Then, you can follow up with the next marketing tactic.

Drive Conversion with Email Marketing

A successful email marketing campaign often begins with a powerful landing page and a free offer in exchange for the prospect’s email address. Then, consistent value-added follow-up until they buy.

This is the summary of a solid email marketing campaign. Once you understand how to do this, you can basically print cash on demand even if you want your audience to buy red diesel drums.

Photo by Carlos Muza on Unsplash

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