5 Ways to Increase Organic Web Traffic

February 29, 2024

Ways to Increase Organic Web Traffic and Increase Sales

Increasing organic website traffic is not an easy task. With almost half of global traffic coming from bots, it seems that attaining real-life traffic is proving more of a challenge. However, it is possible to turn your audience into more real-life customers and attain organic traffic with the right steps. To find out more, keep reading.

Key Takeaways on Increasing Organic Web Traffic:

  • Work with the Experts: Collaborating with an online marketing agency or freelance marketers can significantly improve your SEO and boost organic traffic by implementing effective marketing strategies.
  • Share Your Links: Promoting your business by sharing your website links on social media and using backlinks can enhance your site's visibility and SEO, making it recognised as trustworthy by search engines.
  • Start a Blog: Creating a blog on your website provides a platform for frequent updates and personal engagement with your audience, which can improve your site's SEO and attract more organic traffic.
  • Update Your Website Frequently: Regularly updating your website with new content or blog posts helps search engines recognise your site as active and relevant, potentially ranking it higher in search results.
  • Submit Your URL to Search Engines: Ensure your website is discoverable by submitting your URL to search engines, which is a crucial step for improving SEO and increasing organic traffic.

These strategies emphasise the importance of active SEO management, content creation, and strategic promotion to attract more organic visitors to your website.

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Work with the experts

Using an online marketing agency means that you can improve organic SEO the right way with the experts. If you lack marketing skills and knowledge about how to improve your search engine optimisation, leaving it to the experts is the best thing you can do. Optimising your website will ensure to boost your organic traffic and conversion rates.

Experts will ensure to instil the right marketing measures into your website to attain the most traffic. The more traffic you receive, the better your chances are of boosting sales. You can work with freelance marketers as well as full-time, depending on your needs and your budget. Before doing this, It's vital your website is of high standard too. If you're unsure of how to do this, you can take some online web design classes, watch tutorials, or contact a trusted web design Melbourne company (or one in your location) to do the work for you. 

Share your links

Sharing your links through other platforms is a great way to promote your business and increase real traffic.

For instance, if you have social media pages, you should share your website link there for your audience to see and click through.

Likewise, using backlinks and sharing your site with others to share on their websites will make search engines recognise you as a trustworthy website and boost your SEO.

Start a blog

On your website, you can have multiple different pages. Most website creators already do. Typical pages include an about us or shop page.

Adding 5 means that you can update your website more frequently and become more personable with your readers. Using a blog, you can answer your customer’s questions and use it as a place that customers can learn more about you and interact.

Update your website frequently

Speaking of sharing regular content, it is useful to update your website frequently. Search engines have millions of websites to search through and they typically rank the newer sites higher.

Thus, if you update your website often, your pages will be recognised as new content and likely have a better chance of ranking higher in people’s searches. The higher you rank, the more discoverable you will be. This will translate into more organic traffic and more frequent traffic.

If you do not have website content to update frequently, then update your blog. You could share posts about new releases, answering customer questions, or speaking about something within your industry. Blogs act like magazines and they are a great way of making your website more engaging and friendly.

Submit your URL to search engines

Before you hit publish on your website, you need to submit your URL to search engines so that they know you exist. If you don’t, then you may never appear in users searches.

It is as simple as heading to the search engine homepage and submitting your business or personal website address. After you have done so, you will be able to attain better SEO and more organic website traffic.

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