6 Influencer Marketing Strategies To Boost Your Reach

Last Updated: 

May 20, 2024

Are you looking for a way to boost your reach? A strong influencer marketing strategy is exactly what you need! Social media influencers already have access to an audience they know how to engage well. When you work with them, they can help you reach their following in ways that are meaningful to them.

So, what are you waiting for? It’s time to boost your reach with these incredible influencer marketing strategies! Let’s dive in. 

Key Takeaways on Influencer Marketing Strategies

  1. Leverage Micro-Influencers: Collaborate with micro-influencers in your niche for a more engaged audience, higher trust levels, and long-term partnerships, especially effective on platforms like TikTok.
  2. Embrace Influencer Storytelling: Work with influencers who excel in storytelling. Encourage creative freedom to showcase behind-the-scenes content, product usage, and honest reviews, building trust organically.
  3. Strategic Giveaways: Partner with influencers skilled in creating effective giveaways. Ensure relevance to your brand, engage with clear entry requirements, and promote across platforms to expand your audience and brand awareness.
  4. Adaptability for Virality: Stay adaptable to trends and let influencers bring their ideas. Monitor social media platforms, embrace new editing styles, use relevant hashtags, respond to events, and listen to your audience to stay relevant and increase virality.
  5. Social Media Takeovers: Try social media takeovers where influencers temporarily control your account. Set clear goals, align on content themes, and let influencers bring a fresh perspective, increasing engagement and reach.
  6. Cross-Platform Posting: Increase reach by having influencers create content for multiple platforms. Each platform attracts different audiences, and consistent content across various accounts broadens your brand's visibility.

Want to Close Bigger Deals?

Partner With a Micro-Influencer

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Photo by Malte Helmhold on Unsplash

First, look into smaller influencers within your niche. These influencers have a smaller audience, but their following is often much more engaged with them. Micro-influencers usually form a stronger connection with their followers, making them much more trustworthy. Plus, their audience will want to support them more. For instance, platforms like urlebird offer insights into how micro-influencers engage with their audience on social media. Micro-influencers also work within niche communities, meaning their audience will be more likely to take an interest in your brand if you align with that niche. In other words, they make reaching a group wanting to buy your products much easier.

Micro-influencers also work within niche communities, meaning their audience will be more likely to take an interest in your brand if you align with that niche. In other words, they make reaching a group wanting to buy your products much easier.

You’ll receive more benefits working with a micro-influencer, including higher engagement rates, cost savings, and the ability to continue your partnership as you and the influencer grow your audiences. To ensure they're meeting agreed-upon content schedules, you can use a tool for monitoring influencer activity. These tools allow you to track whether influencers are posting consistently and maintaining the quality and engagement you expect.

Overall, working with a micro-influencer is one of the best strategies that you can use. In particular, TikTok influencers will be the most beneficial to you because they create engaging short-form content, which is very popular today. You’ll want to consider working with them.

Use Influencer Story-Telling

Next, you’ll want to work with an influencer who tells a great story through their content. These influencers can promote your products uniquely and engagingly, so you’ll want to give them as much creative freedom as possible to help them succeed.

Encourage your influencer to offer behind-the-scenes content about your brand. Doing so can make your company more trustworthy to your audience. They could showcase manufacturing through short TikTok videos or share images of products in the works.

Another benefit of story-telling strategies is that influencers can show off how to use the products and their consumer benefits. Lastly, this type of content allows the influencer to create honest reviews about your products, building more and even greater trust with your audience. It can feel much more organic to users.

Influencer Giveaways

using social media on mobile device
Photo by Árpád Czapp on Unsplash

You’ll want to find an influencer who specialises in creating effective giveaways. These contests can build engagement and interest, helping your brand expand its audience. You’ll want the prizes relevant to your brand and influencer’s niche. For example, offering some of your products or services as a reward can help more people learn about your business. 

Ensure the content surrounding the giveaway is engaging, follows your brand identity, and has clear entry requirements. Then, you and your influencer should promote it across platforms.

Before you try it, develop a way to run the giveaway smoothly. Then, ensure that the influencer also understands the rules and expectations for the contest. You need to be on the same page for this strategy to work, so communicate well with one another first.

Be More Adaptable With Your Influencer Content

Next, you’ll want to work on being more adaptable with the influencer. When you can adapt to trends, you’re more likely to go viral. Many influencers have more experience with this, so make sure that you let them come to you with their ideas and suggestions for content.

Keeping up with trends on TikTok and Instagram will benefit your social media marketing strategies. Doing some research can help your content stay relevant as well.

Here are a few easy ways that you and your social media team can stay adaptable:

  • Monitor social media platforms for algorithm changes and trends
  • Embrace new styles of editing
  • Research hashtags and use them
  • Respond to events
  • Listen to your audience and adapt to their needs

Try a Social Media Takeover

Next, you’ll want to try a social media takeover, when a brand lets an influencer take over its social media account. Doing so allows the influencer to bring new content with a new perspective into the spotlight.

It’s an excellent strategy when your content starts to feel stale. The influencer can freshen up your page and make your posts much more engaging to your audience. You can greatly increase your brand’s reach with this method.

First, set goals for the take-over campaign and make a reliable plan to follow through on. You’ll want to ensure you know how long the takeover will last and what it’s meant to promote. 

Next, research the keywords, hashtags, and products you want the influencer to post about. You need to ensure you’re on the same page as them throughout the process. Otherwise, the takeover will fail. Ask the influencer to make content to help you meet your goals, then post it.

You can also give them more control over the account if you want to have them make live videos for your social media accounts.

In short, these takeovers are very effective because they can help you get more content for your pages. Many people also enjoy interacting with the influencer and seeing what they do when controlling the page.

Post on Multiple Platforms

tiktok on mobile
Photo by Nik on Unsplash

One of the best ways to increase your reach is to post on multiple platforms. For example, your influencer can make content for both Instagram and TikTok. Each platform can come with its audience interested in different kinds of content, so you’ll need to develop your strategies to find out what’s the best for your brand.

Try working with an influencer who can post on multiple platforms. That way, you’ll have consistent content across all of your accounts. Doing so can attract a wider audience than simply posting to one platform alone.

Boost Your Reach With Influencers

To boost your reach, you’ll want to start working with influencers. They have a wider audience, allowing you to reach more people simultaneously. Plus, many have experience with being creative on social media, allowing them to create unique and engaging posts for your brand.

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