Entrepreneurs are born workers. They aren’t afraid to buckle down and push through a hefty workload, but there may be times when that workload can get mighty heavy.
As your business grows, that workload will grow too burdensome to carry on your own. There’s no shame in getting help to complete some of the daily tasks that need to get done.
That's where a virtual assistant comes in to save the day. Every business has a list of must do's that don't require a high level of industry knowledge to complete, but they still need doing.
Using a virtual assistant to help with these tasks can free you up to focus on the things that relate to your core business service. It's hard to succeed when maintaining all the little things keep you from your primary goal.
This list of ways that virtual assistants can help might get you motivated to hire one today.
As a business owner, there's no shortage of responsibilities that take up your time. Every day books up quickly. It can be hard to remember where you need to be at all times without having a reminder.
You can set alarms on your phone, but it is all too easy to silence the alarm and forget that you ever heard it, especially when deeply focusing on work.
Virtual assistants can be your reminder. They can schedule appointments, make sure you make it to meetings, and even help you reach deadlines that you set for yourself.
Along with setting up appointments, VAs can follow up with clients and others by phone or email. This is a great way to let your clients know that you care and appreciate their time, even when you don’t have the time.
Entrepreneurs are notorious for being very work-focused, but we don’t want to make our families feel forgotten. Virtual assistants can remind you about your kid’s game and keep you out of the dog house by telling you ahead of time when your anniversary is.
Networking is an essential part of a business, but it takes time, and you never really know the results that will come of it.
You can use a virtual assistant to network for you while you place your energy on more guaranteed efforts.
Areas that could use some networking attention include building your email list, guest blogging, and even cold calling.
Social media is another crucial aspect of a growing business but time-consuming and can be hard to maneuver.
There are so many social media channels. Facebook, Instagram, Pinterest, Twitter, and LinkedIn are all popular ways to get your brand known, but it can take hours to keep them up to date.
Your virtual assistant can post to these channels and reply to comments. Keeping your business name out there and engaging your audience.
Data about your company — and your target buyer persona — provides an invaluable knowledge base to improve your business. Compiling all that data and organizing it into an easy-to-understand format is less simple.
Virtual assistants can help you understand the numbers. They'll run website analytics. They can do marketing and keyword research for you. Or specific internet research for your industry, and even compiling of customer data.
Fit Your Budget
Virtual assistants help you keep the bottom line low. They are cheaper than full-time employees because you don’t have to pay for benefits.
Virtual assistants can work part-time — even just a few hours if you need it — and often wear many hats, filling the role of multiple employees.
If you’re a one-person business, you probably work out of your home. Hiring employees usually requires an office or location to work out of. Virtual assistants work remotely, saving you that investment.
As assistants, they should, by definition, be great at organizing. A well-organized business will run into fewer problems and be more productive.
Every business owner has a weak spot — or something they aren’t the best at. Virtual assistants can save the day by helping streamline a process you aren’t as well-versed in.
They can keep your inventory organized and stay up to date with legal and business licenses. This will ensure that you never run out of essential items and save you from getting penalties or late fees.
An inhouse accountant or HR usually completes your financial obligations. If you are a small business, this position may rest on your head. A virtual assistant can manage your checking account and expenses.
VA’s can complete your payroll through an online portal and have the checks sent to your employees. This can be a significant weight taken off your shoulders each week.
Virtual assistants can also help you with budgeting and staying on top of your expenses. Usually, by keeping a detailed spreadsheet of your monthly profits and costs.
They may even be able to help you lower your business costs by identifying areas where you can cut back or finding cheaper alternatives.
Specialized Virtual Assistants
You can hire as many as you need to cover whatever areas need the most attention.
You'll find many virtual assistants have equipped themselves to manage a specific area of business. Meaning that they were educated or have had more experience in a different field.
Specialized VAs will always complete their assigned tasks well since they have more skills in that area.
Some virtual assistants specialize in SEO and online content. Everything necessary to keep your digital marketing program running smoothly and successfully.
Others are better with secretarial duties, data entry, inventory, or research. Virtual assistants can specialize in many different avenues. You just need to find the right one.
Whatever the need in your business, there’s a virtual assistant for that. They are like apps — but real people. They are just as handy as well, boosting the productivity of your business exponentially.
See what a virtual assistant can do for your business (or two, or three). Get ready to see your company — maximized.
Ryan Sundling is a Group Marketing Manager at Cardinal Group Management. He has over ten years of experience in the conventional housing industry and works with 5151 Downtown Littleton, an apartment building in Littleton, CO. He works on a daily basis to help them with their marketing efforts.