8 Issues Facing Self-Publishers and How to Avoid Them

Last Updated: 

February 1, 2024

Are you a budding writer experimenting with self-publishing? It is not really easy. For a young aspiring writer who has always dreamt of having their work out there, but have you done your research? Do you know how to remedy the problems you might face? Although the path can be fulfilling, it has its own special set of difficulties. We’ve put together a list of eight typical problems that self-publishers and a book publishing agency mostly encounter, along with workable solutions to help you through these challenges.

Key Takeaways on Issues Facing Self-Publishers:

  1. Quality Manuscript Matters: Your book's success begins with a flawless manuscript. Investing in professional editing services ensures error-free content, enhancing the overall quality and appeal of your work.
  2. Eye-Catching Covers Sell: Collaborating with a skilled cover designer is crucial. A visually appealing cover is a powerful marketing tool that can significantly impact your book's success in a competitive market.
  3. Marketing is Essential: Writing is just the beginning; effective marketing is the key to visibility. Self-publishers often struggle with creating a strong marketing plan, making collaboration with a publisher crucial for customised solutions and increased visibility.
  4. Target Audience Penetration: Reaching your target audience is challenging without the right distribution channels. Investigate various platforms for distribution to maximise your book's availability in different markets and ensure broader reader engagement.
  5. Strategic Pricing is Vital: Balancing your book's price is crucial for success. Conduct market research, consider production expenses, and set a price that not only covers costs but also generates enough profit to sustain future ventures.
  6. Formatting Matters: Formatting and printing challenges are common for new self-publishers. Professional formatting services are recommended to guarantee a seamless reading experience across different platforms.
  7. Understanding Copyrights: Navigating copyright laws is complex; seeking legal advice is advised. Protect your intellectual property, understand contract complexities, and conduct thorough research to safeguard your rights.
  8. Handling Criticism Positively: Expect feedback and criticism. Embrace constructive criticism to improve your work, develop a positive mindset, and don't let negativity deter you from your writing journey.
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Common Issues Self-Publishers Face

1. Reviewing your Manuscript for Errors:

Sustaining quality is one of the main problems that a self-publisher may face. Your book is only as good as your manuscript, for which we have to ensure that there is no error and that it can be refined and pristine. Investing in expert editing services is essential if you don’t have access to a traditional publishing house for editorial support. Experts suggests editing your manuscript thoroughly at several stages in order to improve it. 

2. Cover Design and How Effective it is:

One important marketing tool is an eye-catching cover, which is also relevant to the topic of your book. However, many self-publishers find it difficult to produce visually appealing designs; they are writers, not designers or marketers. Collaborating with a respectable cover designer will guarantee that your book stands out on the e-book shelf and may become the next big best-seller. 

3. Marketing your Book:

Writing and publishing your book sounds like a fun job; marketing is what would take your book to the top of the list. Good marketing is essential to the visibility of books. It can be difficult for self-publishers to develop a strong marketing plan. Collaborating with a publisher can provide customised marketing solutions that will increase the book’s visibility and ensure that your book appeals to the masses and reaches whoever it can. 

4. Penetrating the Target Audience:

Penetrating the market and reaching the target audience is one of the most tedious tasks. It can be difficult to get your book into readers’ hands if you don’t have the right distribution channels. Publishing experts’ stresses that in order to get the most out of your book’s availability in a variety of markets, you should investigate various platforms for distribution so it can reach the maximum number of people that you aim to target as your audience. 

5. Price it Right:

Choosing the right pricing for your book is a difficult process. If you set it too low, you run the risk of undervaluing your work; if you set it too high, you might turn off readers. For a well-rounded pricing strategy, expert advises self-publishers to carry out market research and account for production expenses. It is vital that you not only cover the production expenses but also generate enough profit to sustain and compensate for the future ventures. 

6. Formatting and Printing hassles:

Formatting and printing are the core of any book. As a self-publisher and new to this game, it can be very frustrating and challenging, given you are doing it for the first time. When getting ready to publish their work in print and digital formats, self-publishers frequently struggle with formatting issues. Professional formatting services are advised by professional publishing companies to guarantee a flawless reading experience on a variety of platforms. Everything, in the end, does come down to how good and well-put-together your end product is, and it trumps everything else you have got going on. 

7. Figuring Out Copyrights:

It can be difficult to navigate copyright laws and protect your intellectual property. Expert book publishing agency advises on seeking legal advice to protect your work and understand the complexities of contracts for self-publishing. And you have to do your own research before seeking someone to help you out so you know and are aware of your rights and do not get wronged. 

8. Managing Reviews and Dealing with Criticism:

If you are going to put your life’s work out there for the public to consume as their reading material, expect feedback and criticism. It is a part of any creative venture. Negative reviews can be discouraging for self-publishers, but they are a fact of life. Writers are advised by publishing company to accept constructive criticism, use it to enhance their next work and develop a positive mindset. Do not let the criticism take over you and discourage you from writing more. 

Role of a Book Publishing Agency:

A book publishing agency plays a significant role in the challenging and rather demanding process of ensuring an author’s work is accessible to the general public. These organisations are essential to a book’s profitability because they serve as a bridge between authors and readers. 

First and foremost, a publishing house acts as a custodian of literature. They examine countless manuscript submissions, selecting works that align with the agency’s publishing vision, quality benchmarks, and current market trends. Because of this curation, only financially viable and well-liked manuscripts move forward and are selected for publishing.

Furthermore, publishing houses are essential for creating effective marketing plans that promote the book. This means maximising relationships with media outlets, organising book tours, and generating buzz on social media. A publishing agency acts as a writer’s all-inclusive collaborator, supporting them from manuscript submission to book placement on bookstore shelves. Their combined expertise in distribution, marketing, design, and editorial refinement significantly contributes to the book’s success in the competitive literary market—propelling it to its maximum success potential. 


The key takeaway is that self-publishing offers writers opportunities they have never had before, but there are some disadvantages to be mindful of. You can overcome these eight common roadblocks and set yourself up for achievement in your self-publishing projects with the assistance of a professional book publishing company. 

Remember that becoming a successful self-publisher requires teaming up with professionals who believe in your book just as much as you do. The dream team can get you the success that you have dreamt of, and for that, you must ensure that you have people in your team who align with your goals, know how to achieve them and assist you to the maximum. 

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