One of the biggest challenges a brick-and-mortar store faces is increasing foot traffic. As consumers will have many choices, you’ll need to find ways to attract your target audience and secure their custom.
Fortunately, you can introduce many tactics to encourage more people to visit your store and buy from your business. Read this helpful guide to increasing footfall to your retail store.
Poor signage and marketing practices will prevent consumers from walking into your brick-and-mortar store. Guide foot traffic into your shop by introducing tried-and-tested tactics that almost guarantee more customers.
You can make your signage shine in retail parks by improving its visibility and using eye-catching lights and colours that’ll grab attention. For example, you must ensure that your signage is visible from a distance, and you could add signage totems at the entrance. Also, your signage should embody your brand but differentiate the business from its close competitors.
Don’t forget to add or update a Google My Business listing to help people to locate your brick-and-mortar store on their smartphone, tablet, or PC. It will ensure that a customer knows where to find your business and buy your products.
It doesn’t matter if you sell products online or not; you must promote your physical store across your various digital channels, such as your:
Also, use the powerful platforms to promote in-store promotions, events, sales, or giveaways to drive more foot traffic to your retail shop.
Influencer marketing isn’t restricted to e-commerce. Find and approach local influencers who are happy to visit your store, receive product samples, and promote them on their various digital channels. Look for influencers with thousands of followers in your town or city. They could help spread a good word about your business and encourage people to visit your store to buy one or more items.
Boost word of mouth by creating fun Instagrammable photo opportunities at your retail store. For example, create an Instagram wall in a quiet corner to encourage customers to snap a photo in front of a fun neon light or floral display. Don’t forget to encourage customers to tag your company and use a specific hashtag. A cool image could grab the attention of their followers, who might venture into your store as a result. It’s a low-cost way to increase your brand awareness, footfall, and revenue.
Many New York department stores have turned their window displays into an art form, which encourages people to browse their products and venture inside. Give people a reason to stop in their tracks by creating attention-grabbing displays that will compel passersby to come in and explore your items.
For example, you could install digital signage in your windows to display various messages and videos. This will force people to pause as they walk by, and it’s a clever way to promote in-store promotions, new products, or popular items.