Zoe Whitman is the co-founder of The 6 Figure Bookkeeper and has built a support community of over 2.6k bookkeepers'. She creates courses for bookkeepers' who are either starting out in business or want to scale their practice.
In this episode of The Fearless Business Podcast, host Robin Waite talks to entrepreneur Zoe Whitman. Zoe is the co-founder of The Six-Figure Bookkeeper, a community for bookkeepers who want to build confidence and find support and accountability. This creates courses for bookkeepers who are either starting out in business or want to scale their practice.
Today, she joins Robin to successfully share her expertise in building a community and explains to listeners how they can implement a community membership model within their business strategy.
Over the last eighteen months, in the wake of Coronavirus and the pandemic, the desire for online virtual communities has increased more than ever!
Online communities such as Facebook and Whatsapp groups can be an excellent way for business owners to get to know their customers. As a result, they can provide excellent opportunities for building brand faith and trust.
Before starting a community, Zoe recommends that business owners outline why their clients need a community in the first place and strategise how to address those needs.
Zoe has garnered great success within her community, The Six-Figure Bookkeeper. In fact, she has now managed to scale her group to 2.6k members. She boils her success down to these two factors:
According to Zoe, the secret to group maintenance is being able to strike the perfect balance between providing value and marketing your business assets in a way that appears non-salesy. This also is relevant vice versa. Business owners should include members who are interested in your business and not there for the sole purpose of generating exposure for their own businesses.
So how does she achieve this?
Zoe recommends that community owners should implement some type of application process before people can become group members. This can be done through the likes of a form. Forms are a great tool to help assess whether a member is suitable for an online community depending on their responses and are an excellent indicator for what kind of content business owners should provide within the group.
Zoe also utilises group rules and signposts to them regularly. For example, having a rule against spam and self-promotion is a sure-fire way of keeping everyone happy within the group. As most business owners know, one bad apple can spoil the bunch; alongside this, Zoe recommends allocating a group admin because some things can still go amiss.
When deciding on the name for her virtual community Zoe was initially apprehensive. She was hesitant as to whether the name should include the 6-figure element or not.
What entrepreneurs should bear in mind when deciding on a group name is whether it embodies the client’s goals. Although many of Zoe’s clients don’t wish to scale their businesses to six figures, they are still aspirational individuals. She believed that the connotations surrounding 6-figures were still a great incentive and implied that they would still receive the resources to ensure their businesses success.
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