If you are someone who runs a business you may come across thousands of people referring you to business consultants and coaches. They'll be telling you that this particular coach or consultant is the right one to help you and your business.
Understanding the difference between the two is very important.
Hence why I've put together this handy little guide so you can decide for yourself which one you really need help from.
Business consulting and business coaching are completely different.
Business consulting refers to the expert help or guidance which is provided usually to the management and owners of a business to help an organisation in improving its efficiency and performance.
Right, that's the boring dictionary definition out of the way.
In short, a consultant will make recommendations and then does some of the doing alongside the management and owners of a business.
Think of it as "Done For You".
The consultant is concerned with all the aspects of the business; including anyone in the organisation who plays contributes to the success of the business. From the admin team right up to the board and the CEO. A business consultant is interested in looking at all the perspectives, viewpoints and aspects.
It is the job of a consultant to provide an outside view to you and then help to implement the recommended changes.
If you think you require temporary help from a business expert who will advise you about some specific aspects of your business then you need to go for a business consultant.
Business coaching is different because it is client lead.
Business coaches facilitate entrepreneurs, startups, and professionals to grow at a faster pace. They work on a set schedule to share feedback, personalised recommendations, and growth plans with the client.
These goals might be to grow turnover, accelerate their career, or accelerate business growth.
A business coaching won't do any of the doing. So it is more of a "Done With You" approach but with some clear guidance and instruction.
Business coaches study their client’s business, understand the current situation and compare against market requirements. They formulate strategies for keeping your resources and your budget in mind and give possible suggestions for business to grow and become more sustainable.
Business coaches are sometimes considered as experts or 'gurus' but quite frankly I hate the word. They know market trends and understand risks and can help you in looking at both, from an expert’s perspective.
A business coach is someone who brings out the best in you. If you think you are someone who is new to the world of business or you have started multiple times but never succeeded then you can get the help of a business coach to help you in becoming more clear and focused.
Similarities and Differences
When it comes to looking at the similarities, both consultants and coaches are:
- paid some fees in order to get access to their expertise
- not an employee of the organisation who hires them
- offer an outsider’s perspective on the business.
And the differences:
- Mainly a difference of approach and focus that the two take to help your business out.
- A business coach focuses on the individual and is needed by someone who is starting out and facing issues of uncertainty and demotivation.
- Whereas, a business consultant focuses on processes, teams and other aspects of the business.
- Consultants address specific issues and matters that businesses need help with in order to get to the next level.
Hopefully that's cleared things up.
Your Fearless Business Coach