January 24, 2023
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No matter if you order a custom made car, or you visit a second-hand dealership, having a company car in your business can make you seem a lot more professional. After all, if you have a bona fide marketing machine on the road, you can attract a lot more attention, and prove you’re serious about running your own small business!
But before you invest in a company car, you’ve got to be sure about your choices. Not all vehicles are created equally, and you need a model that fits the bill - here’s what to keep in mind during this process.
When you’re buying a brand new car, custom from the manufacturer, you’re going to be forking out at least $30,000 for the privilege. And because of this, you should think about the add on options you’re presented with.
Yes, it would be good to have built-in, onboard navigation, but does that make sense for your company budget? When you can use a phone or a Sat-Nav instead, and simply attach them to the dashboard? Some cars are better than others for modification potential, but save yourself some money and don’t waste any resources here.
There’s also the local second-hand market to consider. You can find cheap used cars in Thornton, for example, without much effort. So, you might find a more budget-friendly option that meets your business needs without skimping essential features. Utilising a salvage yard database can help you find affordable parts and vehicles that fit your requirements.
When you think about the phrase 'company car', you probably think about a car that's sleek in shape and shiny in colour. However, the aesthetics of the vehicle (while an important part) are not your number one priority here. In fact, you can wrap and decorate the car however you like! But what you can't do is make it any bigger, and that's why you need to focus on size here. Keeping an eye on local and online carsales listings can also help you compare different vehicle types and spot models that offer the best balance between appearance, capacity, and budget. This kind of research can naturally lead you to consider more practical options that prioritise space and functionality over style alone.
You're going to have to keep a lot of company items in your car; delivery stock, marketing materials for meetings, and you'll also need space for ferrying multiple employees around as well. So, maybe it's time to look into Vauxhall vans for sale? They'll guarantee you'll have plenty of space to work with, and they can be quite economical when it comes to mileage as well. You want to keep costs down in your business as much as possible!
As mentioned above, the aesthetics of your new company car do matter, and that’s what we’ll go over here. You need a car that looks the part, makes people pay attention, and gets your brand identity out there. A well designed, well made car will always stand out for the right reasons, but your efforts shouldn’t end there.
Also think about adding more visual elements for even better results. For example, wrapping your new company car will allow you to display your business colours, brand, and logo, and it usually doesn’t cost much for a professional job either. You could even explore adding private plates to the vehicle; if you can find one with your company initials, name or a clever pun, it'll be sure to make people look.
Don’t forget the smaller details, too, like ensuring your vehicle always looks sharp and well-maintained. Even elements like clean windows or reliable Honda wiper blades from Otto can contribute to that professional appearance.The more you drive, the more people will recognise your business, simply by watching your car go past.
A good company car fits your needs; here’s how to find the right model for you.
You should prioritise space. While aesthetics are important for branding, a company car must be functional. It needs enough room for stock, marketing materials, and potentially other employees. You can easily alter a car's appearance with a wrap, but you can't increase its size.
You can turn your vehicle into a mobile billboard by using a professional car wrap. This allows you to display your business colours, brand name, and logo effectively. As you drive, you increase brand recognition and present a more professional image to potential customers.
Both are good options, depending on your budget. A new car offers the latest features but comes at a higher price. Exploring the second-hand market can help you find a budget-friendly vehicle that still meets all your business needs without a large initial expense.
Not always. You should be careful with costly modifications like built-in navigation systems. Often, more affordable solutions, like a Sat-Nav or your smartphone, can do the same job. Focusing on essential features will help you manage your budget more effectively.
