April 12, 2022
The search landscape of 2025 is messy in the best, most opportunity-filled way. AI Overviews and answer engines now siphon off a slice of clicks, yet brands that invest in authoritative links and digital PR continue to post outsized organic wins. In fact, independent analyses this year show blue-link CTRs are under pressure, which only raises the bar for credibility signals like quality backlinks and earned media.
That’s where experienced link-building services come in. When executed with editorial standards, audience-first content, and measurable outreach, these programs don’t just pad vanity metrics; they compound rankings, brand mentions, and qualified visits. Below is a curated roundup of recent, well-documented wins from high-authority sources to help you see what’s working now.
Vacation-rental brand Elk Springs Resort partnered with Siege Media on a hybrid of content revamps, net-new “Things to do” guides, UX improvements, and link acquisition. The results: 10X+ organic traffic growth, 305% growth in monthly organic blog traffic, 189% sitewide traffic-value lift, and a 95% increase in linking root domains to the blog. One sub-section alone (“Things to do”) surged 1,487% in organic traffic. The case study explicitly ties growth to better information architecture, topical assets designed to earn links, and ongoing outreach.
Takeaway: Build linkable assets for every stage of the journey (from broad interest to niche intent), then amplify them via targeted digital PR and outreach.
Final-expense insurance is a tough category with heavyweight publishers. Choice Mutual worked with Siege on KOB (Keyword Opposition-to-Benefit) analysis, technical fixes, and a sustained content + outreach program that earned 544 links and drove a 60% increase in monthly organic traffic. Notably, a revamped “How Much Does a Funeral Cost?” guide jumped 302% in six months, showing how refreshing and re-promoting assets can multiply link equity and traffic.
Takeaway: In competitive SERPs, rigorous topic selection + demonstrably useful guides (supported by digital PR) can outperform raw domain authority.
Global HR platform Remote partnered with uSERP and recorded 314% YoY organic traffic growth, adding 74,334 new organic keywords and 1,695 Top-3 rankings within 12 months. The case study highlights domain-level authority improvements and page-level optimisations, classic compounding from authoritative links to category-defining resources and product-led content.
Takeaway: When your market is crowded, systematic acquisition of relevant, high-authority links plus on-page refinement broadens your keyword footprint and stabilises rankings.
Although not a brand-agency engagement, Brian Dean’s updated Skyscraper Technique 2.0 remains a gold-standard demonstration of how link-focused content improvements can increase organic traffic by 652% in seven days and hit #1 rankings. The case shows how modern link-earning works hand-in-hand with search-intent alignment and UX signals, proof that links aren’t a bolt-on; they’re part of a holistic content product.
Takeaway: Upgrading content to nail search intent can reactivate link equity and spark fresh editorial links.
Search Engine Land documented an e-commerce site moving from 37,000 to 210,000 monthly organic clicks by attacking commercial-intent terms and investing in strategic digital PR to win authoritative mentions and links. This blend of intent-rich content with PR-driven link acquisition underscores where 2025 wins are coming from.
Takeaway: For commercial queries, authoritative links accelerate visibility and conversion-ready traffic, especially when paired with product and category page optimisation.
1) Links as brand building, not a checklist.
The most successful programs treat link building as reputation engineering, earning citations from relevant publications, industry resources, and data-driven stories. That’s aligned with 2025 best-practice guidance: go beyond raw counts; emphasise relevance, quality, and digital PR-calibre coverage.
2) Linkable assets that deserve to rank.
Each case hinged on assets people want to reference local “things to do” hubs, category explainers, original research, or calculators. Those assets earn links repeatedly and stabilise rankings through updates and outreach.
3) Measurement beyond “new links.”
Winning teams track LRD growth, Top-3 share, traffic value, and conversion impact, then use reputable toolsets (Ahrefs, Semrush, Moz, Majestic) to audit profiles and guide targeting. A 2025 tools review reiterates that these platforms are essential for finding prospects, evaluating quality, and monitoring gains.
4) Future-proofing for AI search.
As AI chatbots and overviews drive a meaningful share of sessions, brands that build authority and recognisable entities (via expert content and trusted citations) are better represented in AI answers and still attract clicks. Recent research shows 63% of sites already receive attributable AI traffic, another reason to invest in authoritative mentions and links that machines (and people) trust.
Select a partner with newsroom-calibre standards. Ask for proof of earned media placements, topical relevance, and a plan to build linkable assets, not just “placements.” Demand transparent reporting on LRDs, Top-3 growth, traffic value, and assisted conversions.
Ship assets in a monthly cadence. Alternate between intent-rich bottom-funnel pages and top-funnel content that’s inherently citable (original data, local guides, expert explainer hubs).
Align with product outcomes. Pair link campaigns with on-page improvements and internal linking so authority reliably flows to revenue generators.
Continuously refresh and relaunch. Revamps + re-outreach often outperform net-new, and they compound faster.
Despite SERP disruptions, brands that partner with credible link-building services and support them with high-utility content and disciplined measurement are still posting dramatic traffic lifts. Whether you’re a regional travel brand, a fintech in a regulated niche, or a global SaaS, the formula holds: build things worth citing, earn links that mean something, and let compounding authority do the rest.
Link building services, when executed well, can significantly increase organic traffic, improve search engine rankings, and enhance brand mentions by earning authoritative links and media coverage.
Linkable assets, such as local guides, expert explainers, or original research, are content pieces that others genuinely want to reference. They repeatedly earn links, which helps stabilise rankings and drives consistent traffic.
Yes, absolutely. Brands that build authority and establish themselves as recognisable entities through expert content and trusted citations are better represented in AI answers and continue to attract clicks, future-proofing their visibility.
Successful link building programmes track growth in linking root domains, Top-3 ranking share, traffic value, and conversion impact. Using reputable tools like Ahrefs or Semrush helps audit profiles and guide targeting.
Pair link campaigns with on-page improvements and internal linking strategies. This ensures that the authority gained from new links reliably flows to your revenue-generating pages, maximising their impact.
