Baiju Solanki is a performance psychologist - a former Psychology Lecturer and spent 9 years as a Corporate Sales Director. He launched his own Coaching & Training business in 2007. As well as this he has written 3 books, including the bestseller Change Your Game and speaks internationally around entrepreneurship and mindset.
In this episode of The Fearless Business Podcast, host Robin Waite talks to acclaimed mindset coach and best-selling author Baiju Solanki. Throughout, Baiju shares his secrets on goal management and how to change your mindset and consequently your business for the better!
Having micro-goals is an excellent technique for entrepreneurs to keep their faith during uncertainty. According to Baiju, this technique has increased in popularity during the pandemic entrepreneurs are striving to stay productive despite the current climate being anything but.
Essentially, micro-goals are goals that can be achieved in an hour or a day max. They can take the form of blog posts, writing emails, updating social media statuses etc. However, micro-goals do not rely on an external parties response. For example, if you set yourself a goal of having five sales conversations, you then depend on the other person to respond to complete your goal within a limited period. Goals that rely on external forces don’t count as micro-goals as if things don’t go as you had hoped, it can change your mood, making you feel more stressed and less productive.
Ultimately, micro-goals are meant to make you feel as if you won the day regardless of how it’s panned out.
In business, an entrepreneur has to show up. But, according to Baiju, where most entrepreneurs go wrong, they show up to their business and expect XYZ to be done by the time they get there. But, of course, sometimes, this isn’t the case - this is why Baiju emphasises that entrepreneurs must not get attached to the outcome.
As we have all learnt from the pandemic, life is incredibly random and inevitable. As an entrepreneur, you can’t control exactly what the day will look like or what’s going to happen. This is why it’s better to look at the bigger picture instead of getting caught up in the small things. At the end of the day, you have control over what you do and what you put out into the universe, but not what happens after you do. So learn to appreciate the journey.
What holds most entrepreneurs back from achieving/starting their micro-goals is:
The truth is, you miss ninety-nine percent of the chances you don’t take, so what’s stopping you? Learn to trust the process. When you do this, you’ll programme your mind to take chances in the things that aren’t necessarily evidenced.
Of course, it’s all well and good to tell business owners to just do it, but how do you find the motivation to do so?
Unfortunately, there’s no easy answer to this as each person is different. However, what burnt out entrepreneurs need to learn is just bite the bullet. It’s all about letting go of current distractions and looking at the bigger picture (the long term). To get started, Baiju recommends segmenting your goals down into smaller ones so that you can get the ball rolling. For example, a first-time gym-goer can’t go and bench eighty kilograms straight away; they have to start small and then build up. The same goes for productivity in business.
On average, it takes thirty days to make something a habit. However, through utilising these micro-goals and building up slowly, your approach will soon become subconscious and routine, which is the desired outcome.
Baiju believes the worst thing anyone can do when looking for motivation is sitting and wait for it. Sometimes, you’ve got to be disciplined. The more time you let pass you by, the more opportunities you miss. Depending on where you are on your entrepreneurial journey, you’ll need four different types of accountability to help you retain that motivation. They are as follows:
All these forms of accountability are great motivators and help you and your business stay driven and focused on your goals.
The “Change Your Game” Scorecard:
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