"HELP! My Marketing Sucks!"
Everyone I speak to is struggling with marketing and generating leads for their business. And instead of REAL marketing, they are spraying marketing shi*t all over prospects without even realising it.
If you want to know what the 7 Biggest Secrets in Marketing that expensive marketing consultants don't want you to know, then READ ON...
SECRET #1 - YOU THINK THAT MARKETING IS THE FOLLOWING...
- Your website
- YouTube videos
- Email Marketing
- Flyer/Leaflet Drops
- Facebook Ads
- Etc, etc
These are NOT marketing; these are tools that we use in marketing.
Marketing IS nurturing prospects once we've attracted someone's attention using the tools above.
SECRET #2 - YOU'RE NOT RESEARCHING YOUR TARGET MARKET
...and just chucking out boring, vanilla, marketing sh*t.
Copywriters who earn $25,000 for a 2-page sales letter earn their money by first researching their client's ideal client, the target market, and the client's pain points.
They are also great at writing content, so take the time to research before putting pen to paper.
It's a simple framework (not mine):
A - Attention
I - Interest
D - Desire
A - Action
My PDF Download in the bonuses will tell you about a simple framework which will help you to create really engaging content.
Each piece of content you write should contain these 4 principles...ALL OF THEM!
And tell stories, for goodness sakes. Let's not make this all about you and your bloody products.
Shout about your wins with clients.
SECRET #3 - YOU'RE NOT BEING CONSISTENT
A little Marketing 101 -
- Identify your target market
- Ask the question, "Where do they hang out?"
- Go to them, i.e. make it as easy as possible for them to find you.
- Show up REGULARLY and OFTEN with the same CONSISTENT message.
All I hear are things like:
"I tried Facebook Ads and it didn't work for me!"
You hit "The Blue Boost Button" once and burned through fifty quid...but got no leads? You're not an FB ad expert so I'm not surprised. I spent $4,800 learning about FB ads before I got the hang of it and started making it work for me.
"I tried cold calling and it didn't work for me!"
I can guarantee you called one or two people, pissed them off and then gave up. You'll get 1 person interested for every 70 calls you make.
"I tried Email Marketing and it didn't work for me!
Your products target mums with school age children and you sent your email out at and you sent your email marketing "campaign" at 11am on a Tuesday morning during half-term. Are you surprised it didn't work? But did you resend it next week?
SECRET #4 - YOU'RE MEASURING THE WRONG KPI
If you're measuring success on sales, then you have FAILED.
If you're measuring how many conversations you're having and prospects your nurturing then you are WINNING.
A sale is a LAG indicator. If your target is 2 new clients per month, and you get to the end of the month having only created 1 new client, there is nothing you can do to influence this up or down. The horse has bolted.
Measure LEAD indicators and if, halfway through the month, you've generated 20% of the leads you need to create 2 sales...you can up the volume of activity in your marketing and generate the extra 80% of leads.
Measure LEADS and NOT sales.
SECRET #5 - YOU'RE NOT BEING BRAVE WITH YOUR CONTENT
Focus on those who love your content.
You've created great results for your clients, SO SHOUT ABOUT THEM.
Can you double someone's turnover in 6 months?
Then TELL PEOPLE about it.
Can you change people's lives?
Then tell stories about the lives you've changed...
Hate the VAT man, then write about it.
Do you know 16 Secrets About Pigeons that the Government Don't Want You To Know...
WRITE ABOUT IT!
SECRET #6 - YOU HAVE NO NURTURE SEQUENCES OR SYSTEMS
Simply put, if you've got no systems and rely on your brain you will FAIL!
SECRET #7 - YOU DON'T SPEND ANY MONEY ON MARKETING
This is just a huge mistake! You should be spending 15-20% of your TURNOVER on marketing activities.
Most people don't spend on marketing because they fear what will happen if, "It doesn't work!"
You get the picture.
LIKE WHAT YOU'RE READING?
...then follow this link to access the bonus items...
FREE Marketing Guide
...then follow this link to access the bonus items...you'll get the following:
- 40 minute Video Outlining the Magical marketing Mystery Machine
- Download the FULL PDF Guide containing the 7 Marketing Secrets the Marketing Professionals Don't Want You to Know
- Access to Robin's EXCLUSIVE Business Assessment Form and a 30-Minute FREE Diagnostic Call