Standing out as a small business is all about getting to know your audience and generating customer engagement and loyalty. It’s not always easy, but Easter presents a unique range of opportunities. So, get your creativity flowing and let’s take a look at ways you can bounce into spring with an Easter bunny helping hand:
There are plenty of ways to bring in the festivities to your small business marketing at Easter, so make the most of it with these ideas…
Everyone knows that social media is the best way to connect with the more digitally-savvy consumer – if your business isn’t making use of that, you’re missing out. Either way, one of the best ways to stay on top and in control of your social activity is to create a social media plan which includes any global holidays and events. It should contain content ideas and information for all these special days – think about how they could build loyalty, how you could grow your engagement with these posts and how to reinforce your brand.
Easter social post ideas:
There are loads of ways to make the most of the Easter weekend to progress your business – even just wishing everyone you speak to online a Happy Easter will improve customer opinion.
Don’t forget the 60/30/10 rule either. This is a social media marketing rule designed to help you give the best impression possible and increase your overall impact. The top line summary is:
So, make 6/10 posts about the holiday and how you and your employees are celebrating – think photos of Easter bunny ears and eggs in the office. Then make 3/10 shared posts from other Easter well-wishers, and the final post should be about your sale, event or discount.
It’s a phrase that is everywhere, but it’s true: Content is king. When you upload a video, article or infographic to your website and social media channels, you providing your audience with relevant answers. And you are giving potential customers an introduction to your business.
“Content marketing is educational but is not about the products the company sells. The vendor offers such good information that you become loyal to the brand.”
So, for Easter content creation, think less about your products and more about your customers and what they might want to do this Easter:
The idea of content marketing isn’t to make your business and products a focus – they should be a side-line or an optional extra to the Easter content through which potential customers are introduced to your brand.
It’s significantly easier for certain businesses to undertake local Easter marketing ideas – retail businesses can introduce Easter-themed points of sale, restaurants can have Easter specials, even coffee shops can get in on it with Easter cookies.
The most obvious option for most businesses with a storefront is to put on an Easter egg hunt or get involved with a local one alongside others. You could do anything from hiding a clue in your store window to sponsoring a prize.
Other options include:
Of course, there are other ways to make your business Easter-happy too. These are just some of the easier options. Here are a few other ideas:
Any business can get involved in the Easter holidays, or any holiday for that matter – it’s just about finding the right angle. Whether it’s through these content marketing tips or Easter egg hunts, think of these events as more of an opportunity to build your audience and encourage brand loyalty and engagement than to make sales. You’ll likely see the benefit for your small business and be prepping your creativity muscles for the next holiday to make the most of.
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