Any small business has to deal with a large list of challenges. One of the biggest is trying to balance the books successfully. Financial resources are limited, and these are spread across a wide assortment of areas – from marketing to employees – to ensure your business functions correctly. This includes technology. Fortunately, there are various technology-related tools that can actually help you to significantly save money for your small business. Here are some of the key tools to keep in mind.
You know that automation is one of the best cost-saving technology options you have available. However, issues can arise if you have too many tasks that are not managed correctly. Thousands of tasks that are not scheduled and managed in the right way could lead to chaos. If you want to automate running jobs in your organisation, batch processing, like this from JAMS, might be for you. This software allows you to monitor, log, and manage all of your automated actions, ensuring you save a lot of money in the long run.
Getting a prominent position on Google is difficult – particularly when operating in competitive markets. However, you don’t necessarily have to throw a load of money into SEO to boost your profile. In fact, you can simply use Google Business Profile. This is an online listing for your business that, unsurprisingly, shows up on Google. By filling this out, there’s more chance local customers will find your business online, either with a direct search or one that’s more general about your industry. Best of all, GBP is free to use.
If your company is not already based primarily on the cloud, it’s time to change that situation. Cloud technology can help to save money significantly in a lot of ways. Firstly, it ensures you require less hardware and physical systems for your business. Being based on the cloud also helps you to seamlessly scale up and down. You only need to select the resources you require for your business – no more, no less. This results in maximising your budget for cloud-based technology.
Google is back with another essential piece of technology: Google Analytics. GA is essential for every business, both big and small. It provides you with valuable information revolving around your company’s website. You are able to see which content is landing with your target audience, which content is failing to do so, where work needs to be done with your sales funnel, etc. You are then able to further refine your website and produce more targeted – and effective – content.
It may seem ironic, but accounting software is another important piece of tech that can save you plenty of time and money. This software will save you a lot of time with invoices, tracking expenses, sales numbers, and so on. It also ensures you remain tax compliant, you don’t have to spend much time on data entry, and you minimise possible errors – the type that can become costly in the future.
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