Starting a blog is an excellent way to connect with customers, share your expertise, and create a community of like-minded individuals. Regardless of your intentions when creating a blog, it's a fun project that can develop into a rewarding career or side hustle if you choose.
If you're thinking about starting a blog, keep these essential steps in mind.
Your blog name is the seed of your brand, so choose wisely. Choosing something that connects you to your audience is important, but you should also keep practicality in mind. Your blog name will also be your domain, so adding too much complexity could create barriers for potential audience members.
Take some time to brainstorm and explore various name options. Name Fatso offers a Domain Name Generator if you need some inspiration. Brainstorm some adjectives or puns you'd like associated with your overarching brand and explore how you can work them into your blog.
There's nothing wrong with writing a blog as a personal journal with no intentions of monetizing or marketing yourself. Many bloggers prefer this approach to social media, using a personal platform to share their experiences.
However, if you plan on using your blog as an income driver, you'll need to be more intentional than a hobbyist. Consider who your blog content is for:
Defining your target audience will help you shape your tone and content strategy to reflect their needs. The more relevant your content with your target audience, the more engaged said audience will be.
Your tone and content will evolve over time. Resonating with an audience takes a while, but having a clear starting point will expedite that journey.
Creating and executing a content schedule is challenging. A part of writing for an audience is taking the time to determine what they want to learn about, researching the information, then putting it together.
Outlining how often you'll post and how long you anticipate each piece taking with research and everything included will help you outline your approach.
Many people start blogging with the intention of posting daily or weekly. However, creating high-quality content takes longer than you might think. Consider starting slow and ramping up as you get into a routine.
Don't make the mistake of thinking your work is done when you click "publish." If you don't market your blog, no one will find it.
Develop a marketing strategy to help you connect with customers. The two focal points when starting out are SEO and social media. SEO is a long-term strategy that focuses on long-form content.
Incorporating relevant keywords and answers in your content will help you rank on search engines. If you've ever wondered why recipe bloggers tell you their entire life story before sharing what you need for pie, this is why.
Success in blogging doesn't happen overnight. The more clarity you gain during the planning process, the more prepared you'll be for the journey ahead.