Wowee, thanks Buzzsumo. What a report!
Jonathan Butler interestingly the most talked about thing on Facebook is food! Blinding.
Here's my 10 Second Summary:
1. 60 Seconds videos get the most engagement
2. Mobile optimised content outperforms all other content types
3. Research your audiences top reasons for sharing your content online
4. Focus on Quality over Quantity - it used to be about posting regularly, now it's about posting better quality content that gets more engagement (think ROI per post)
BONUS TIP: Likes, comments and shares hold absolutely no currency. Interacting with your audience and encouraging them into your product ecosystem will get you customers.